5 changes you will see at Popeyes
The fried chicken chain is flourishing during these uncertain moments and it is about to make these positive changes.
Many of your favoritesFast food chains An announced closures everywhere within the United States, as they have suffered serious financial losses of COVID-19. However, the Popeyes have not only started 2020 in a strong position, but the brand hascontinuedto achieve its goals throughout the pandemic. As a result, the company is on the right track to stay successful for the rest of the year and 2021.
Given its success, Popeyes plans to make at least five positive changes that you should expect to see at your nearest location in the following months. Here are the new things you will find at your favorite fast food chicken chain. (And, to stay informed, make sure youSubscribe to our newsletter.)
You will probably see more Popeyes locations near you.
The new brand based in Orleans recently announced its plan to continue to grow across the country and abroad, which is the complete contrary to what many other othersPopular Fast Food Channels do during the global pandemic. Popeyes catapulted out of the internal market and in the international market over the past year, especially because of a popular menu item: theChicken sandwich, who made his debut onAugust 12, 2019.
"I think [the chicken sandwich] just took the trick and the brand at another level, and it encourages us and our franchised partners to really think much bigger and long-term on growth at the 'Future ", Daniel Gonzalez, Finance and Development Manager, Americas saidQSR magazine.
Popeyes entered the pandemic with very strong results, which would still come back many chains likeTuesday Ruby andI JUMP, who had already experienced a sales drop before the pandemic. To follow the momentum, Popeyes refreshed his logo and updated designs found in the shops and on the packaging of the food, which will become more prevalent by 2021. Currently, the brand notes an increase demand in Brazil, Spain and China. (In touch:6 beloved catering chains that have major problems right now.)
Another new iconic menu item is on the horizon.
Popeyes'Chicken sandwich-More of a huge success since its creation - will not be able to maintain the biggest dynamic of the brand forever. As is the case with everythingMajor brand of foodNew innovations are required to stay angry in dedicated fans and new customers.
"Finally, the hysteria will die" "Eric Gonzalez, American restaurant analyst for the capital markets of Keybanc, saidQSR. "This one seems to have a tail longer than most. But at some point they will have to be creative again. The good news is that the chicken sandwich can serve as a basis for a future innovation. And the key tests and of the safe task that the pipeline remains robust in the long run. "
There are discussions around to conceptualize a new menu item as a result of the prosperity that the chicken sandwich has collected for the brand. Felipe Athayde, President of Popeyes Americas, appeared toQSR that some other new menu items come down the pipeline.
"The bar is really very high, but that's how we put it before the sandwich was launched," said Athayde. "The same culinary team that gathered this product is, as we speak, working on a variety of more exciting launches for the future ... we are very confident in the quality of our food and we know that if we define the bar As high as we have, the products will talk about themselves. "(Related:The menu item # 1 n ° 1 in each fast food restaurant.)
Expect more ads targeted by a woman.
We know that it sounds hyperspecific. However, Lauren Silberman, Analyst at the Credit Suisse of the Investment Bank, has identified chicken sandwich sales feeding chicken sandwich in different catering chains everywhere ... and women.
"It's more useful for women, and it's an essential demographics to enter," said SilbermanQSR. In this spirit, Popeyes can draw more customers from the way they market their new menu items. Virtual focus groups can be a debt to how the brand can provide adaptation to girls, women and people identifying women.
Expect fewer bone options.
Silberman also says that millennia and younger people, in general, are more interested in boned chicken options rather than OS-ines. If the Popeyes take into account these data results, it is likely that the majority of its new menu items are boned. Of course, the brand has just launched the bone chicken with warm honey this month for a limited time, then only the time will indicate how popular this option will be revealed in all the masses.
Digital controls will continue to grow in popularity.
Another solution, the Popeyes had a leg on other popular rapid restoration brands during the pandemic, it was that he had already established a strong digital presence, which means that customers already had the ability to order their favorites. in line. Of course, third Food delivery services , including postmates and doordash, also offer Papeyes to customers. Whether it's an order on the application or other service, the digital space has absolutely helped the Popeyes to support this moment when he initially started 2020 with. In fact, in a Q1 gains call, it was revealed that digital orders accounted for 15% of Popeyes sales.
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