Good Lifestyle

WhileMcDonalds In American usesCelebrity partnerships To promote already existing menu staples, the brand has used celebrity power to create a brand new menu item in Europe. In January, McDonald Denmark unveiled a new partnership with Chief Paul Cunningham, one of the country's most renowned culinary genies. Chef Cunningham has created a high-end hamburger for the last limited offer of the chain, which has finished selling a few weeks later because of its overwhelming popularity.

The homestyle randomLike the creation of Cunningham is called, consists of a beef layers of bearnaise sauce layers, potato sticks, smoke onion puree, roasted onions, lettuce and cheddar cheese, and is Served at the top of a brioche bun. Unfortunately, the offer is only available on the Danish market, but the partnership lets us ask if a chief collaboration could also come to the American menus. (In touch:McDonald's makes these 8 major upgrades.)

Cunningham English-English is the head of Head of Henne Kirsby Kro, a restaurant with two Michelin stars in Western Denmark, since 2012. The establishment, which is part of an ePonyly Hostel, received its first star in 2016 and the second. justone year later, both under Cunningham's culinary leadership.

However, everyone is not so delighted with the collaboration as the Danish customers of the fast food chain. The movement on the part of Cunningham has attracted a controversy in culinary circles. According toRobb's reportThe chief christian Puglisi has characterized the Cunningham partnership with McDonald's as "a betrayal of values".

"You can not participate in symposia, you can not talk about quality products, you can not discuss and try to communicate the cultivation of cooking, traditional dishes and at the one hand and The other part being a defender of the worst trash that is produced and called food at the same time, "said Puglisi in a post Instagram.

While the hamburger is currently unavailable, McDonald Denmark promised that the article would soon return.

For more information on fast food celebrity collaborations in the United States, check7 Celeb-endossed fast food dishes that led crazy fansAnd do not forget toSubscribe to our newsletterTo get the latest news from the restaurant delivered directly to your inbox.