Taco Bell plans to "interrupt" chicken sandwich wars with new articles
An important innovation in the chicken arena is expected this year in the Fast Food chain.
Taco Bell has already stole the spotlight with the great ads of menus this year and we are only halfway from January. The last piece of news says the chain is Gunning to splash with new chicken objects in 2021.
World Director of Food Innovation Liz Matthews saidInternal business community That Taco Bell plans to "interrupt" the chicken sandwich category with a large innovation in the chicken, but remains related to the details and timeline. (In touch:McDonald's makes these 8 major upgrades.)
This will mark Taco Bell's official entrance into the buzzé - aboutChicken sandwich wars- A fierce competition among fast food chains for the best chicken sandwich in America.Chick-wire and pockets are currently considered the two main brands of the arena, while others likeMcDonalds, Wendy's and Burger King have been tested or have launched their own chicken sandwiches last year.
"I like to watch the competitors," said Matthews in a recent interview, reportsInternal business community. "I think a lot of players did a great job, but what I'm going to say is that we're going to interrupt that with what we're going to do on chicken."
Taco Bell has already seen success with crisp chicken objects. TheNaked chicken trampa, where a piece of fried chicken replaces the hull, has become a fan of the fan and is a limited time repetition offer for the chain.
Chicken articles are not the only Taco Bell innovation has already put on the map this year. This week, the channel announced the return of March ofTwo beloved potato articles-Cheesy Fiesta Potatoes and sweet tacos of spicy potatoes - which wereDeleted from his menu Last year.
The Fast Food chain also revealed a new partnership with a meat beyond, which will be its first foray into herbal meat in the US market.
"The return of our beloved potatoes is only the first step to show our fans the strong continued commitment to the vegetarian we do this year," said Matthews in theannouncement. "We have long been a leader in the vegetarian area, but this year we have more optional options in stores than vegetarians, curious curious and even the meat will love."
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