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If you are a majorfast food The company, and your point of sale is and has always been ubiquity, being prohibited to set up a shop in any American city is a hard pill to swallow. This is exactly the fate it isBurger King. Due to a trademark dispute with a small local restaurant in Mattoon, sick, the chain has been prohibited from operating anywhere near the city of Midwestern.

It all started with an ice support. The local couple gene and Betty Hoots had bought the "Queen of Frigid", a successful ice company in 1952. In 1952. In the hope of developing beyond dessert, they added a hamburger restaurant to The ice operation and equipped a former two-cars garage with a grill and a dining room counter for guests. When he has arrived to name the new place, a carpenter working for the hoots suggested "the hot ladies" - a reference in the name of the ice cream. It was a bitRisky for Mattoon, sick.The hoots thought, but they did like the concept of playing "Frigid Queen".Reasoning that "every queen needs a king" They were finally set to "Burger King".

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Cincience, Burger King, the chain came into the existence of the same year 1954 in Miami. He was known at the time as "Insta-Burger-King", and no one could predict that the case of parallel thought eventually would set the two Kings Burger for a legal battle. The Hoots recorded the name of their restaurant as a brand of Illinois in 1959 and had become a problem for the Florida-based chain that had grown upInclude more than fifty places franchised inIllinoisby the 1960s.

Perhaps the offense was the best defense, the Hoots continued Burger King Inc. in 1968, demanding that the company do not open other locations in their original state. At the instigation of Burger King, the trial was referred to the US Court of Appeal for the Seventh Circuit. The dispute - at which even thePresident of Burger King was present - was, in a way, no contest. The hoots were represented by a lawyer Local Mattoon, Harlan Heller, while Burger King had a team ofSix lawyers at his disposal.

In the end, the Court decided in favor of Burger King Inc., deciding that the Company had the right to continue to exploit its locations in Illinois. But recognizing the legitimacy and priority of the brand of Hoots 'Illinois', the Tribunal granted them the exclusive use of the name "Burger King" within a radius of 20 miles from their location of Mattoon-effectively.Burger Burger King Inc..

Burger King, apparently, did not take the good of the decision. He tried to buy the right to operate at Mattoon hoots of $ 10,000, that the couple ended up, according toThe times of Illinois.

So, while you can always get your way to Burger King, Burger King can not always make their way. As regards theRestaurant "Original" of small town, the case put on the map as a local attraction - and helped it prosper since.

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