This adorable regional pizza chain wants to open 1,000 national locations

The Midwesternise brand is invigorated under new leadership.


Little outside the Midwesternise region have heard about the pizza and ice cream of the pizza chain for the family, but the CEO of Tom Sacco thinks it could change very soon. According to him, the brand is the "best restoration story unknown in the country today" and hoped to broaden nationally with1,000 new locations over the next decade.

Happy Joe's, who has existed since 1972, currently operates 52 locations in Iowa, Illinois, Missouri, Minnesota, North Dakota and Wisconsin. But as SACCO became his CEO last November, the company is on a growth path rejuvenated. So far, the channel has opened four new restaurants under its leadership and, although it can look like a modest number, it represents more growth than the brand has seen in the last five years.

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And SACCO has already taken several steps to eliminate barriers to major growth, such as improving society's relations with franchisees and make the business more profitable for small business owners.

"I can not wait to share it with thousands and thousands of families and hundreds of thousands of guests from this country in the coming years," he said the brand toQSR magazine.

According to publication, the pizza chain is a success at Midwest, thanks to its wide range of high quality pizza options (including breakfast and dessert pizzas), a wide selection of ice cream, a buffet of Lunch time, as well as its ability to provide nostalgic value for customers.

"The brand has been designed and has evolved to create these emotional connections with families. In particular with the children of the family," said Sacco, comparing Joe Joe's emotional attraction to that of Burger in-normal on the coast Where is.

For more things about, checkThis beloved pizza chain opens 200 new locations this yearAnd do not forget toSubscribe to our newsletterTo get the latest news from the restaurant delivered directly to your inbox.


Categories: Restaurants
By: hellen
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