Martha Stewart has joined this popular burger chain
The cultural icon will lend its star power to a brand of Fast Food Premium growing.
BURGERFI, the bountyburger chain Already on a Stardom road, adding more star power to its ranks with the addition of Martha Stewart cultural icon to the board of directors. The PowerHouse Food and Media Entrepreneur will participate in the Presidency of the Products and Innovation Committee for the restaurant, the company announced Thursday.
"Burgerfi is honored to welcome Martha Stewart to our Board of Directors. Highly considered the original influencer, his life of the achievements and a knowledge of marketing, product innovation and product food expertise. [ ...] We look forward to its contributions and creative ideas that will strengthen the company and the Burgerfi brand, "said Ophir Sternberg, Executive President of Burgefi, in adeclaration. (In touch:McDonald's makes these 8 major upgrades.)
Stewart, who launched many successful brands and culinary products and whose recipes are synonymous with home and entertainment, will collaborate with the head of Head of Burgerfi Paul Griffin. The partnership "will undoubtedly stimulate the brand and create a strong value for society," said the company's statement.
Burgefti was a majorsuccess story among his peers during the pandemic. Chain delivery sales increased last year, allowing the closing height of the year with a small income boost - and not a small feat for a year of testing in The fast service sector.
The company also hasAnnounced significant growth plans For the next two years, hoping to open 80 new restaurants of society and franchises.
Stewart echoed his enthusiasm on Burgerfi and his products in a statement.
"The concept of the chief of Burgefi attracted me on the mark. From their hand-made menu items and their commitment to the NAE program - no antibiotic, however, the mission of Burgerfi to redefine the way the world is eating Hamburgers is powerful and presents their efforts to excel with their products and innovations. I can not wait to be part of the Burgerfi family and watching the brand to raise its true potential, "she said. she said.
For more information about new fast food trends, see the6 most anticipated Fast Food menu points this year's launchAnd do not forget toSubscribe to our newsletterTo get the latest news from the restaurant delivered directly to your inbox.
