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If you feel that prices have been brought back to your localMcDonalds In recent years, you are right. They have.

According toBusiness online restaurant, the franchisees of the nation have increased prices on many popular premium articles such as theClassic Big Mac. But why do the stores increase prices on many articles? Simply, because they realized that they can for two reasons: the reliability of the customer and the disappearance of the menu of the value ... or, in the case of McDonald,The dollar menu.

According toTodayThe dollar menu was introduced for the first time in 2002 and was mainly eliminated in 2017 when the chain moved to the $ 1 US $ 3 menu. While the "Buster Porte" sales of the rock operate on the shopping Bonanza known as Black Friday, the Dollar menu was designed to bring customers to the store and, ideally, likely to finish by making purchases More important. In practice, he had the effect of forcing franchisees to keep prices on non-dollar menu items below those who wanted.

"We have been linked to the Dollar menu for so long, it has tied our hands to raise the rest of the menu," said the former owner of the McDonald Franchise, Jim LewisBusiness online restaurant. If prices on regular menu items have been too high for customer preference, the client would simply go to dollar menu items.

With the dollar menu actually gone, franchisees can now increase prices on other beloved menu items without clients have a lot of recourse (other than to leave without making a purchase). And based on increases of 3.6% from one year to the other 3.6% of VCR sales over the three years that the dollar menu has been announced, the new approach works, at least aBusiness point of view.

For more news from McDonald, check the5 new McDonald menu items that will be published in 2021.