McDonald's discreetly expanded its new loyalty program
For now, lucky customers of a handful of states can mark McDonald's gifts.
McDonalds announced last year he would launchA new loyalty program In which clients can earn points to free menu items. Arizona and Nevada were the first two states to access the pilot program and the fast food chain now expands its test in New England.
Although Mickey D did not like the states of the east coast of the coast is included in the expansion, he confirmed that a national deployment was published for later this year. (In touch:McDonald's makes these 8 major upgrades.)
"We started tests in Arizona, Nevada and New England, where customers can earn points for their purchase and redeem these points for one of their favorite menu items," Alycia Mason, American vice president of McDonald for the customer experience and digital media, in a statement toNews from the Nation's restaurant. "These tests are the first step in gathering valuable comments from customers before a national launch later this year."
In the meantime, these lucky test markets can take advantage of a new enhanced digital experience via McDonald's mobile app, where customers will discover targeted promotions and suggestions for orders. Experts predict rewards could include purchase offers-one-one-one-one-good-one-one-one-one-one-one-macs, McMuffins eggs and quarters of books, as well as coupons of $ 1 discount.
The Fast Food Chain has launched similar loyalty programs in several foreign markets like Canada, but it will be a leading program for McDonald's in the United States, the company is lagging out of competitors like Chipotle, Taco Bell and Wendy's , whose loyalty programs can earn customers in free entrances. (For more gifts, check16 quick loyalty programs that can save you money right now.)
However, golden arches have aLoyalty program for its McCafe drinkswhere every fifth purchase is rewarded with a free drink. For more than McDonald A in store, see5 new McDonald's menu items release this year. And do not forget toSubscribe to our newsletter To get the latest news from the restaurant delivered directly to your inbox.
