Good Lifestyle

When McDonald announced that he developedHis first herbal burger Completed last year, the article quickly became one of the most expected news of fast food. The channel said he hadSigned an overall three-year agreement with beyond meat, their partners from the new McPlant line and that the new protein would be made "from McDonald's's, for McDonald's."

The deployment of the new McPlant Burger was planned to start this year, but little detail on the chronology and locations of its release were available. The fast food giant started testing the article in two European countries, but there are so far no updates when American customers could not expect the first taste.

The MCPLANT range of herbal proteins should include burger sandwich and pea and rice breaks. Later, even a fake chicken could be added to the mixture, the chain confirmed. On aMcDonald Blog PostThe company is confident in the new Burger Patty and stated that the culinary team had "nailed".

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"There are other herbal burgers, but the McPlant delivers our emblematic taste in a kind of sandwich (and wipe your mouth)", read the entrance of the blog. "It is done with a juicy, herbal galette and served on a warm sesame seed bun with all classic trim."

So far, customers in Sweden and Denmark have been the only ones to try the new "meat".McDonald's tested the new burger-Whve plant-based cake on a sesame seed bun with tomato, lettuce, pickles, onions, mayonnaise style sauce, ketchup, mustard and American cheese - in these markets Since the spring, in order to evaluate the customer's response that will help guide their other global time.

"McDonald Sweden and Denmark are currently conducting McPlant's local market tests in a limited number of restaurants," confirmed McDonald spokesman atEating. "We expect other McDonald markets will test the McPlant later this year and in the future. This will be a market decision based on the demand of local customers."

However, the company refused to provide a chronology of McPlant's domestic beginnings.

A similar test of theP.l.t. Burger (plant, lettuce, tomato) in Canada, who ended up beingDiscontinued in 2019 Without a larger deployment, ends up serve as a predecessor for the creation of McPlant.

This could be that McDonald's does not think the US market is quite ready for the big herbal test. In a recent interview with theNew York TimesThe CEO Chris Kempczinski spoke cautiously from the jump in the plant space in the United States.

"The way I approach the work today is: whatever the customer who wants to buy," he said. "If they want to buy plants and they want to buy enough, I could do all my full-based menu based on the factory. If they want to buy a hamburger, we will sell a hamburger."

McDonald's CEO admitted an idea of ​​thinking that the chain does not move fairly quickly with regard to the development of herbal menus.

"I have many friends who will say," Well, you just do not move fast enough. Just change the menu tomorrow and let people with these choices. That's how you're going to get there. "Kempczinski says. "Well, the reality is that it was not going to force people to make the right choices. It's just driving them to go in a different direction."

Caution may be the way forward, given the results of the last Burger Veggie test in Australia.The McKggie was just removed from the menus In this market because of "changes in customer demand". While McDonald's competitors likeBurger King andShake Shack Engage boldly the new herbal trend with their own objects, the continued waiting for any news on the McPlant.

For more, discover:

• McDonald's major, the new customer client moves throughout the country
• The CEO of McDonald says "It's not for me" to do the most healthy menu
• 11 Controversial Secrets on McDonald Menu Items

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