The largest BBQ channel in America launches a new brand of restaurants
Texas gets the first location of brick and mortar of a successful extreme virtual brand.
The parent company ofBBQ Pit de Dickey, The largest chain of America's BBQ, you serve chicken wings smoked by wells over the last four months under the nameBoss. The virtual brand has been so successful since its creation in March that the company has decided to transform it into a brick and mortar operation.
According toQSR magazineDickey's restaurant brands are preparing to open the first place of the wing pattern in Addison, Tex. Later this summer. Having been available only for delivery from 70 locations, popular chicken wings will now be served at a 1,500 square feet that will offer a real atmosphere sports bars with a full service bar and several TVs where fans can watch a game taking advantage of sports snack.
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"We are delighted to open our very first place of autonomous wings boss in Addison," Laura Rea Dickey, CEO of Dickey's Barbecue Restaurants, saidQSR. "Dallas has been the home of Dickey for 80 years. So it's the perfect place for us to create this flourishing brand. Dickey's has a long history of delivering the Legit to Texas Barbecue and taking our heritage and in the Applying to the smoked chicken wings, we experienced impressive results with the guests across the country. We look forward to introducing our delicious smoked wings to the chip, bites of crisp snowmen and offers more than the Dallas community. . "
The wing boss menu offers combined meals, room wings and party packs, as well as chicken offers that can be controlled with a variety of soaking sauces. The sides include fries, cheeses, mac and cheese, cabbage and yeast rollers.
But this is not the only Dickey's expansion in store for its successful wing mark. The companyRecently announced a ghost cooking case with comband cooking, which will bring the Wing Boss menu in a hundred restaurants of different types in the next year.
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