This steakhouse chain explodes in popularity

The company notes a major increase in sales compared to 2019.


As the restoration sector bounces, a particular type of restaurant notes a major demand: the steakhouse. The largest American steakhouse chain, Texas Roadhouse, recentlyArrow sales numbers reported in the first quarter of the year, although evenSmaller, smaller and upper steakhouse marks reported record sales this spring.

"The whole steakhouse segment moves", said Gene Lee, CEO of Darden restaurants, which also has an olive garden. "The segment has high value perceptions."

RELATED:These two high-end steakhouse channels are now in popularity

Darden'sSTEKHOUSE LONGHORN has been one of the brands focused on meat to report record sales growth in the last quarter. The chain, which has more than 500 national locations, has been able to exceed its 2019 highstand sales numbers by 13.5% in the quarter ended May 30, depending onRestaurant Business.

While America's steak appetite is clearly at a climax, Lee says that growth is also due to the fact that Longhorn Steakhouse beats competitors in several areas.

"[President Todd Burrowes] and his team did an excellent work to improve the perception of value," he said. "When we look at where they are in the technomics and notes, they are n ° 1 in most categories. They went from the middle of the pack to N ° 1. And so I think the performance of Longhorn is just A highlight of a lot of work over a great period of time. "

In 2020, Longhorn Steakhouse has been namedAmerica's full full service chain Based on customer satisfaction, beatTexas Roadhouse for the top point. It serves a variety of grilled steak cuts with popular hardwoods, with FLO net at the top of the customer favorites list. But Longhorn also has many options in chicken and seafood categories, as well as burgers and chicken sandwiches and salads in the lunch menu.

And while the dinners return to restaurants, the Steakhouse channel has always seen strong off-service sales in the last quarter, which amounts to19% of its activities. Lee admits the current popularity of departure and delivery orders took it by surprise because people continue to complement at home meals with food at the restaurant.

"We know we have reached some new consumers here, and the experience is very very good," he said the chain chain of the chain. "And so I think we do not know where it goes to shit. It will not be higher than it was pre-Covid, and I think it's something that's part of our business, we will have to pay a lot more Attention to the measure of the future. "

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