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McDonalds latestTechnical upgrade that uses artificial intelligence could greatly improve the efficiency ofThe chain is Drive-Thru in the future. But some customers are not delighted with the prospect of placing their commands via an automated system that ends up collecting voice data without their consent.

ChainCEO Chris Kempczinski has recently said That society test a new voice recognition technology in several restaurants in Chicago-Zone. In addition to eliminating the need for human employees, the AI ​​could improve the speed and accuracy of training commands. However, Kempczinski noted that a system deployment is always a raidité.

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"Now there is a big jump from 10 restaurants in Chicago to 14,000 restaurants across the United States, with an infinite number of promotional permutations, menu permutations, dialect permutations, weather conditions - And on and again, "he said.

And while the reality of AI Drive Throus is still far in the future, a customer increases a red flag on the legality of such operational configuration. According to hisRecently pursuedMcDonald does not have permission to use voice recognition software on clients without their prior approval. In doing so, the Giant of Fast Restoration is in violation of the State of the State of Illinois. It continues the chain to use technology to capture its vocal data without authorization at one of the Test sites in the Chicago region in 2020.

Using a voice recognition system to identify repeated clients, which is exactly what McDonald projects do with technology violates Illinois's biometric personal information protection law. The BIPA states that collect biometric information such as vocal footprints, fingerprints, facial analyzes, hand footprints and palm analyzes require the consent of the parties in question. The vocal footprints collected by AI technology canIdentify the height, volume and other unique qualities of customers. The law also requires McDonald's to make its public data retention policies and to clarify the duration during which the information collected will be stored and how they will be used.

In addition, the trial alleges that McDonald's connects unique voice information to the license plates to more easily recognize customers anywhere where they take place.

"McDonald's Ai Voice Assistant goes beyond the analysis and recognition of vocal footprints in real time and also incorporates" craft learning routines "that use voice recognition in combination with the scanning technology of the plate D registration to identify unique customers, regardless of their place of visit and present with some menus. Articles based on past visits, "says the lawsuit.

McDonald did not immediately return our request for comment.

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