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In and out, the burger chain of the popular west coast of Stratosposlectors, currently operates restaurants inOnly seven states: His state of origin of California, as well as Arizona, Nevada, Utah, Texas, Oregon and, from 2020, Colorado. Many to the sorrow of residents of the east coast - and in particular, New Yorkers - the chain has a zero presence on the east coast. And by all accounts, in-N-OUT would not have otherwise.

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There is certainly no lack of demand for these legendary burgers beyond the west coast. The rumors of setting up the shop in the big cities of the East Coast, especially New York, have stolen for decades and enthusiasm that they almost always generate with your hand. When an anonymous fish from April Prankster has announced n-out store openings in the Big Apple in 2010, apparently half of the city took forTwitter Celebrate the announcement (then cry collectively the loss).

New Yorkers had their hopes rushed again in 2019, whenA double lined double but completely preserved-One of the famous hamburgers of the chain - has been found in a random street in the queens, causing a burst of vocal reflection on social media. But the hamburger was found to a teenager who had stole the specimen with her from California.

So, why will not the chain just give and open a location on the east coast? The reason has to do with, like aHarvard Business School The former student said, the perfect alignment of the business model and the in-N-OUT exploitation model. (Yes, the absence of in-n-out is being reflected on Cambridge.)

Indices on the operating model of the chain can be found directly on itswebsitewhere it makes a promise of "nevergez, preset or microface of the food". As ventilated byInternal business communityThis commitment to freshness means all in-n-out restaurants must be within 300 miles of an in-n-out meat distribution center. In 2018, there were only two of these distribution centers of this type: one in California and the other in Texas.

With regard to the business model, IN-N-OUT belongs to 100% to its founding members, to the Snyder family and does not offer the type of franchising opportunities for the brand to develop in the territories from the east. "The only reason we would have [the franchise] is money, and I would not do it," said Lynsi Snyder's current president in an interview withCBS.

In the end, the commitment of the chain to use fresh meat and its refusal to start the franchise means that, for the moment, the double double is likely to remain out of reach for those located east of Texas. . For more, discoverThere are new legal drama on McDonald's soft service machinesAnd do not forget toSubscribe to our newsletterTo get the latest news from the restaurant delivered directly to your inbox.