Good Lifestyle

Chloe's beloved vegan burger chain is backAfter a bankruptcy depositBut you will not find it under the same name. The fast food company has just deployed a complete cooling of its locations and will now be known as Beythland.

But the name change was not just a voluntary exercise in rewindling - the chain was ordained to abandon the moniker that made it famous as part of its bankruptcy regulations, which was completed in March. The parent company of Chloe BC Hospitality Group sold the chain to a group of investors for $ 333,000, which bought the company's assets into bankruptcy.

RELATED:12 catering chains disappear in 2021

However, a judge in a separate mark hearing ruled that the hospitality of British Columbiadoes not have the right to sell by the name of Chloe Without a consent of his Original Founder Chef Chloe Coscarelli, who was named the mark after. Since their departure in 2017, Coscarelli had tried toPrevent the chain from continuing to use its name.

New owners received six months to create a new name and remove the "Chloe" signaling from all restaurants, supplies, digital media and all other assets, "showed court documents. According toStrongThis transition should be completed by September.

Beatthna, which will remain a lot of a fast vegan food chain, inspired inspiration for its name from the original location of the brand in the Greenwich village of New York. And according to Greg Golkin, Beathnics Co-Lead Investor Cook Management Partner, the name is also a nod to the unique and unique approach to the brand.

"There has been a magic of this idea since the first day of Bleecker Street. While the GUAC Burger and Quinoa Taco salad have some worship type, the bold brand and eccentricity are what the Distinguished, "he said. "The new name will celebrate this gradual spirit while reaffirming a commitment to an accessible vegan experience."

According toRestaurant BusinessThe channel currently has six locations open in New York, one in Boston and one to Providence, R.I. Two of its New York sites are temporarily closed. The chain has decreased considerably from the 14 locations it operated in 2019.

For more, discover:

• 5 major fast food catering channels falling from favor with customers
• Another popular regional burger chain has just filed a bankruptcy
• America's largest rapid catering chain is continued to send text messages

And do not forget toSubscribe to our newsletterTo get the latest news from the restaurant delivered directly to your inbox.