Good Lifestyle

If you are not familiar with the Philippine Quick StringJollibeeThis will probably change soon. The company currently has a modest 66 units throughout North America, located in a dozen American states and four Canadian provinces, depending onQSR magazine. But the global popularity of the brand covers its Aboriginal Asia, as well as the Middle East and Europe, while Jollibee operates more than 1,400 restaurants from around the world. Its North American presence is now ready to grow with new mass expansion projects over the next decade.

Established in 1978 in Quezon City, the most populous city of the Philippines,Jollibee is known mainly for the fried chicken and several dishes inspired by the Philippine inspiration, such as the Fiesta Palabok, which has fried eggs, shrimp and sauces on noodles; Burger steaks served with mushrooms and steamed rice; And the Yumburger, which is a variety of hamburger or cheeseburger served with a special exclusive sauce.

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The company has traditionally been popular in North American markets with major Philippine communities and their initial expansion will follow the same roadmap, with more than two dozen locations that open this year in cities, including New York, Chicago and Vancouver. But Jollibee is confident that the brand will soon become more multiple and will win a suite in areas without great Philippine or Asian populations. The chain announced that in 2025, their plan is to grow at 300 North American locations. Its success is probably based on "the focus on great food tastes and simply a happy type of service", according to thePresident of Jollibee North America Maribeth Dela Cruz.

Although the company has been slow to grow in America since the opening of its first American place inDaly City, California. In 1998This rhythm is ready to change and that Jollibee is likely to overshadow the presence of other Asian fast food chains in the United States soon. Yoshinoya, a competitor from Japan, currently has just finished100 stores in America. But some other major brands serving asian foods will still be greater than Jollibee locations.Panda Express, For example, about 2,200 locations in the United States, which has advanced in front of the pack for years to come.

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