This beloved fast food chain spreads in cities
Hot Dogs, Wings and Fish and Fleas arrive in an urban area near you.
One of the most popularHot-dog Channels in America are on a major growth path. But you will not necessarily see their brick and mortar locations to proliferate. Instead, the channel took the road from Ghost Kitchens-a unique delivery business model that reduces operational costs, but also provides more convenience for customers.
AsNathan's famous Announces a major step in its growth, the company's leadership has revealed exactly what types of locations they target when they are trying to bring their popular hot dogs (as well as two other virtual brands) to every corner of the country. For more, discoverThe famous Nathan has just announced a major change in this emblematic article.
Major growth via ghost kitchens
"We are proud to announce that we have doubled our ghost kitchens around the world," James Walker said, Senior Vice President of Nathan's famous. Indeed, the chain reached 223 ghost kitchens in just 13 months, according to oneRecent press release.
Nathan's famous was one of the first adopters of the new delivery model, after opening his first ghost cuisine in 2019, in front of the success of the pandemic. But the concept did not take any pulling 2020, stimulated by a new landscape of the restaurant industry that required contactless relationships with customers.
The success of the chain has also been stimulated by two other newly launched virtual brands.
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New York Wings and Arthur Treahs
Nathan has two other virtual brands. New York wings, launched in 2020, the brand takes the majorChicken wings trend This sweeps the nation in recent years and especially during the pandemic. It serves New York style wings and Harlem style chicken and waffles.
This year, the channel has announced that they will also beRetrieve Arthur Treahs, an emblematic chain of fish fish and chips from the 70s that was once 800 locations, but had left everything but off.
The convenience of delivery locations only
Ghost Kitchens-Restaurant Concepts without dining room, made only on delivery and sometimes at the pickup - have been a popular way for catering chains to maintain their activities during the pandemic.
These types of operations do not require as much space as a traditional restaurant with consumer facilities. Their location also imports less because they are oriented towards delivery orders, often fulfilled by third-party applications such as doordash or grubhub.
Nevertheless, Nathan's said that his ghost kitchens will target specific areas with greater population density.
Nathan's target centers
The Senior Vice President of the James Walker Chain said that Nathan has targeted urban areas with ghost cuisines, which makes delivery times more quickly and allows customers to easily collect their food too, according toInternal business community.
"You want to go to these areas more populated, because it is where the density of people is and to be able to do it with a rent that is feasible from a business model," said Walker.
So, if it's not already already, you can expect to see popular hot dogs, as well as their menus of wings and fish and chips available in your city soon.
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