Good Lifestyle

McDonalds is a brand that has never tried to hide the "fast" in their fast food, nor the fact that their product is not exactly the healthiest option, even among fast service channels. But even with the increased pressure of consumers on food companies to create their products healthier and transparently, the CEO of McDonald, Chris Kempczinski admits the chainis not in the case of doing healthy foods.

"It's not up to me to make these choices," he said in a recent interview when the unhealthy reputation of McDonald, explaining the channel simply strives to provide people with the options. They want, as opposed to the ones they need (nutritionally).

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Kempczinski revealed toThe New York TimesThe approach of his business is not the one that will follow a radical transition by serving the things that people should eat for their health. The McDonald is rather operational on a type of philosophy of demand and supply, which has positioned the chain on the company pedestal currently occupying.

"The way I approach the work today is: whatever the customer who wants to buy," he said. "If they want to buy plants and they want to buy enough, I could do all my full-based menu based on the factory. If they want to buy a hamburger, we will sell a hamburger."

Calling the "Darwinian" chain menu (AKA whatever sells massive volumes go to the menu), Kempczinski conceded that the chain attempts to offer healthier items and is subject to the marketing of these best options . Their younger customers.

"And we try to do things, for example, especially with regard to marketing for children, to promote healthier choices. We try to push from the behavioral economy to superior choices. For choices, "he said. "But finally, we leave it to the customer."

The CEO, which claims to eat at the five times a week of McDonald, said the chain tries to go after a particular health trend that sweeps the nation: herbal meats. McPlant, First Burger of the McDonald Plant createdpartnership with beyond meat,The launch later this year. And that's just the beginning.

McDonald's seems committed to the plant based on the plant. Beyond the meat announced in February he has signedA three-year global partnership with the fast food chain, reporting that their collaboration could cover a whole fast herbal restore line. Kempczinski promises that if plant-based proteins are currently more expensive than traditional proteins, the chain works to manufacture the prices of these products comparable to their traditional menu.

But the chain will not be based soon on the plant, "he adds. "These things must also be done at the rhythm a customer is ready to be nuddé," he explains. "Just take these decisions radically and say," Now, these are your options. Take it or leave it, "Is not that what we are conditioned as consumers."

For more, discover:

• The worst drink # 1, you should never order at McDonald's
• The worst menu items of McDonald you should never order
• McDonald's has just had an international gap - here's how it can affect you

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