Good Lifestyle

The largest American steakhouse chain Seeing that customers rise to its locations because Covid-19 restoration restrictions begin to relax across the country. In fact, Texas Roadhouse is so popular that it can afford to increase its prices.

The chain serving the Texas style rate with a way back on the road has reminded sales figures for the first quarter of the year. The company's steakhouses increased by 18.5% in sales of the same store compared to the same period last year and 8.6% compared to 2019.

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Thanks to the huge demand, the chain had to extend its opening hours to 200 or two of its reopened restaurants, according to the CFO of the Tonya Robinson chain.

"We probably have had 200 restaurants that opened the opening earlier. They open up to 3 [M..] Versus 4 [Mr. M.]", "said Robinson on aRecent gains.

Another change in the chain is implementation is an increase in prices. Robinson said the company raised its 1.4% of 1.4% menus prices and finally seeks to land a 1.75% increase to offset some of the new financial pressures that society and its operators Feel due to an increase in the wages of workers. Fast chains and rapidly casual chains in the industry are struggling to recruit enough staff after the pandemic and an increase in salary is a solution in a way that companies are trying to remain competitive to hire.

But price increases do not seem to deter customers visiting Texas Roadhouse locations-check that the averages are up 5.5% in the first quarter, and the chain sales are still strong. The guests spend more on food and alcohol.

"You see that guests are trading towards steaks and higher price items, menu entries, larger steaks," said Robinson. "You see that the alcohol mixture coming into play while the dining rooms reopen, all these things really playing in what drives a lot of the magnitude of the sales we have seen in March and April."

For more information about the latest trends in fast food, checkThis beloved pizza chain opens 200 new locations this yearAnd do not forget toSubscribe to our newsletterTo get the latest news from the restaurant delivered directly to your inbox.