The burgers of this popular channel will soon become more expensive, say the executives
The brand announced a higher price increase than the usual year at the end of the year.
Post-pandemic recovery currently underway in the fast service sector is responsible for inflation, supply chain problems and labor shortages - road bumps that led to increases in price in some of our favorite catering chains. In Chipotle, you're going nowspend about 30 to 40 cents more on a burrito. The price of your favorite comfort food at Biscuit Barrel hasincreased by 4%. And the menu items toTexas Roadhouse has more incremental Since 2020 - with another increaselikely to take place in October.
The latest information on the list of channels where you will now pay more for your return order isShake Shack. The beloved Burger chain will increase its prices to compensate for the higher costs of commodities, building materials and work, depending onRestaurant Business. The price change should take place at the end of the year.
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Shake Shack CFO Katherine FoGerey told analysts that customers can expect to pay up to 3% to 3.5% more for their food, and these numbers could increase again in 2022. The new increase will be more substantial than What is usual for the chain, she added.
"It is higher than the menu price of about 2% that we have historically taken at the end of most calendar years and we will evaluate the need for new price increases that can come into force in 2022," said Fogertey .
Shake Shack raised his prices not once, but twice over the past year. The first increase occurred last December, when prices increased by 2%. Then, in February, the chain increased its delivery prices by 5% via third-party applications, then 10% in the spring.
Shake Shack sees a much slower sales recovery than its greatest competitorsWendy's andMcDonalds. While these mega-chains exceed their 2019 figures this year, dry shack is still behind12% in the second quarter. The suburban places of the chain earn post-pandemic dynamic (especially in Texas), but its urban restaurants, like the emblematic locations of New York and Chicago, have trouble without their main customers: office workers and tourists.
Nevertheless, if you are an urban living in Grub of the shack, you're lucky. The company reopens these sites with strong traffic in the big cities that have been clogged since the beginning of the pandemic, such as the restaurants of Washington Union Station, D.C. and the Great New York Central Terminal.
"We expect them to take time for recovery," said the CEO Randy Garutti of recently reopened jackhogs. "They will probably weigh on the results in the meantime, but it was important to get them to be reopened and operating as we head for the fall and winter."
For more, discover:
- 10 fastest growing chain restaurants in America right now
- 5 major fast food catering channels falling from favor with customers
- This national coffee chain could become more expensive soon
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