Here's how new items are on the McDonald menu, according to CEO

How often does the first man of society explify his culinary opinion?


The President and Chief Executive Officer ofMcDonalds Chris Kempczinski has occupied his current position for a little over two years, although he has been executive high level with the chain since 2015. However, despite a multi-year race as a decision maker with the brand, Kempczinski is humble about Its impact on no doubt the most important aspect of the operation of the chain: the McDonald menu.

Kempczinski saidThe show David Rubenstein on Bloomberg That the menu development credit belongs to the menu team, assembled by McDonald's Corporation. The team works closely with franchisees and customers through the process of innovation and testing of new potential menu items, he said.

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However, the CEO stated that it will hitch from time to time and express its culinary opinion. "From time to time, I could just say" Hey, I could be interested in trying that, "he says. When Rubenstein followed with the question:" But if you do not like it, what happens? ? "The CEO has laughed and replied," Nothing, usually other than "it's interesting that you do not like it." "

But there is one aspect of the menu where Kempczinski executes its high-level authority, and it is the protection of some Core McDonald menus classics. "Where I go and do exercise, the management authority is around our main menu," said Kempczinski. "You can not touch the Big Mac, you can not touch the shift, you can not touch the fries, you can not hamburger or cheeseburger without my approval."

All other menu bells and whistles are a fair game. "But outside the main menu, you have a lot of latitude, and certainly on new articles," he added.

According toThilistThe new Fast Food menu items can take a few months for several years to develop and then release. So that certainly seems that every addition is examined, that the brand's man No. 1 is involved or not.

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