McDonald sales are skyrocketing thanks to these two launches

The quick restoration giant is on a roll.


McDonalds Has already a good year, especially compared to the fall in sales he has experienced in the spring of 2020.According toCNBC, The fast food giant already beat the expectations of analyst sales earlier this year, with a turnover of the first quarter of $ 90 million higher than expected, which led the course of the action of the action of the Company up to $ 1.92 per share against $ 1.47 only one year earlier.

These positive sales figures were almost entirely attributable to the reduction of the pandemic and more and more customers adopting fast and streamlined delivery. But bump sales the chain appreciated in the second quarter of 2021 can be widely attributed to two new offers of very popular menus with customers.

RELATED:McDonald's has just announced its next big celebrity meal

The first pillar of McDonald's recent success was his disadvantage in chicken sandwich wars. The chain was almost late at the party, dragging competitors like posts and pussins-a-thread-A in the category of premium chicken sandwiches. It needed something that exceeds the level of McCHicken and bailiff in a new era of popularity. And it seems that McDonald has nailed this mission withThe liberation of crisp chicken, luxury chicken and spicy crispy chickenTrifecta new sandwiches that have managed to increase foot traffic at its locations19% on launch day alone.

The second driving factor in the recent growth of the chain was its mega-successful spring collaboration with BTS of superstars pop. TheLimited BTS mealthe last line of celeb-endossed meals,created another sudden tip in customer traffic and exceeded the success of the lastTravis Scott Meal Just a week after the launch. Take note of this strategy, McDonald already has his neighborCelebar meal aligned for August.

The company also stated that larger order sizes and higher menu prices, as well as increases in digital delivery and orders, contributed to its growth in its national activities during the quarter, according toCnn. The company recently deployed itsFirst program of national rewards that includes free food, to keep the digital momentum in progress.

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