McDonald's has just become the Fast Food Channel # 1 for this Perk

The loyalty program chain led to a massive growth on its digital platform.


In addition to being the best dog burgers and fries (at leastAccording to sales),McDonalds Has now won another notable notable place in the American landscape rapidly. According to the data reported byQSR magazineThe chain has the most downloaded in the quick service industry application, for the third consecutive month.

With 3.2 million downloads in July, the chain is far ahead of its competitors Starbucks, is in second place with just under one million downloads Domino third with 871,000. And it's not just about the number of people downloading the application of the chain, but also on the actual traffic of it: McDonald's is estimated to have reached 3 million active daily users in the US in August.

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July was a particularly successful month for the digital platform of the chain. Through its national deploymentNew Loyalty ProgramThe number of applications McDonald's downloads $ 1.6 million compared to June. My Awards McDonald, which can only be accessed by the application, already has 12 million registered users and are among the most popular loyalty programs in the industry.

For those who register, McDonald's has more treats in store, starting with a free order of fries. Then, after placing the initial order, customers can choose between a free cone vanilla, Cheeseburger, McChicken or Hash Browns. Beyond the initial free flub, points are earned with every order that can be redeemed for more free menu items in the line.

The chain said its award categories consist of four levels, with the highest level at 6000 points. This will allow customers a great free Mac, a quarter pound with cheese, a happy meal or bacon biscuit, egg and cheese.

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