Change you can notice to McDonald's Drive-Thru
Artificial intelligence aims to improve customer service and control accuracy.
One ofMcDonalds The greatest achievements of last year in terms of customer satisfaction wasCut the average service time to his training. The experience now lasts about 5 minutes and 49 seconds from start to finish, compared to 6 minutes and 18 seconds in 2019, according toCNN company.
The Drive-Thru currently accounts for 70% of all McDonald's sales. It can not therefore surprise that the fast giant is actively testing new ways to improve this service. The company calls artificial intelligence to help increase speed and control accuracy, and new technology begins to move on selected locations,Cnn reports. (In touch:More Saddes restaurant closures in your state.)
For example, Suburban Chicago customers may notice that a robot has replaced human employees taking control by car. The robotic female voice, which works in the same way as Alexa or Siri, is designed to maintain certain customer service standards.
"Humans sometimes forget to greet people. They forget, they make mistakes, they do not hear" Lucy Brady, Director of the Participation of Digital Customers of McDonald, saidCNN company. "A machine can actually have a constant greeting and stay calm under pressure."
For now, this feature is always in the test phase. It's hard to know how much time it will take McDonald's to extend it to all locations in Drive-Thru, which account for about 95% of their 14,000 restaurants in the US.
In recent years, McDonald's has also deployed digital menu tips, which can make custom order recommendations. He even tested a license plate recognition software to further customize suggestions.
For more information on recent trends in fast food, see6 most anticipated Fast Food menu points this year's launch. And do not forget toSubscribe to our newsletter To get all the latest news from the restaurant delivered directly in your inbox.