Good Lifestyle

It's not a secret thatBelly has had trouble. The sandwich chain started the year withmass closures of some 28 locations, at the bottom of what was originally predicted to be 100 restaurants shutter. In addition, chain sales have been severely affected by the pandemic, thanks to the loss of traffic in restaurants located in urban business centers and at airports - some of the Potbelly signature locations.

But the chain is now on the top and top, like itsRevenues beat expectations at the most recent tax neighborhood. The chain recovery dynamics is strong, thanks to a new simplified menu strategy and the fact that customers still flock their suburban and training locations.

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Potbelly started testing a simplified menu earlier this year, which gave "very successful" results, according toQSR magazine. The channel has consolidated its menu boards and created smaller sandwiches and half-salads. At the same time, he debuted several larger articles loaded with more meats and cheeses, as well as new sandwiches such as Turkey Avocado and Beakhouse Beef.

Changes produce in all menu items, "for a more efficient system and faster customer experiences, according to CEO Bob Wright. The new menu will move in all Potbellly locations in the coming weeks.

But there are more user-friendly changes in the sandwich shop. Potbelly recently launchedA new mobile app and a website, which are now much easier to use, according to Jeff Douglas, responsible for chief information of Potbelly. The application, which also incorporates the chain loyalty program, will have more personalized suggestions for each client and will be more user-friendly for navigating without starting an order.

For more, discover:

• This quick recovery channel on the closing edge gives free cookies
• The worst restaurant menu items in America in 2021
• 5 major fast food catering channels falling from favor with customers

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