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On the national fast food scene,Burger King is a major player - it is one of the three main fast food chains in America, with 3,300 domestic locations and a 65-year-old story. Nevertheless, being # 3 is the worst position to be when you were # 2 recently.

This year,Wendy's officially dethroned Burger King as the second largest raw catering chain of America in terms of sales, according toStrong. And there are other evidence that show that the king ison a downstream trajectory rather than a bottom-up trajectory in popularity.

For example, the channel wasVoted as the most hated fast food restaurant in America last year, in a study that analyzed geolocalized negative tweets from all over the country. In particular, customers in less than 15 states, including Maine, North Carolina, Louisiana, California, North Dakota, Iowa and even Hawaii, the most strongly criticized burger king of all other channels Fast food, not a good place to be.

But Burger King is on a tour MEA Culpa and fully adopted the mission to get clients to win. In its recent call for revenue, the channel has announced a new five-component strategy. Here are the improvements of the Fast Food Food Darling in reserve for you. For more, discover5 major fast food catering channels falling from favor with customers.

The chain just recentlyreported his income Q2And although its sales increased by 3.1% compared to the same fiscal year in 2019, compared to the growth of its largest competitor McDonald's, nearly 15%, the incremental growth of the king is a kind of disappointment. Same in comparison with Wendy's, who beat the growth of King's sales in the first quarter.

Obviously, the chain does not occur at the level it wants, according to Jose CIL, the CEO of Burger King's Company Company Restaurant Brands International. In order to resume a moment and recovering their customers, Burger King has announced a multilayer strategy. Here are what they plan to do.

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"So, more than anything, I can not wait to get there - Burger King's transformation path in the Leader and the most beloved restaurant [service restaurant)," said CEO on a recent gains call.

The first thing the channel wants to improve? Their menu innovation speed. Citing the example ofCh'king, chicken sandwich recently added This has doubled sales of older chain offers, CIL reported Burger King plans to accelerate the development of new basic menu items, as well as breakfast items.

But it will not be all about premium offers. The chain is to succeed with their1 $ your path menuand seeks to continue to offer valuable items that train traffic to their locations.

"We are at our best when we have a balanced approach with a strong focus on the core, with premium products that lead, but at the same time a balanced approach to value. This continues to be long-term vision. of business, says CIL.

After seeing success with the new Royal Perks loyalty program through the Burger King-More Application80% of consumers are likely to recommend it And those who use it are likely to make more frequent purchases - the channel is committed to developing their digital business and provide even better experience for customers.

This will probably include more technological innovations on all aspects of the chain, driving and delivery business.

Burger King said he would work with franchisees to speed up the remodeling of their locations to provide a modern and customer-centered environment.

The 2018 prototype "Burger King King of Tomorrow"Which self-ordained kiosks to three orders and in stores are highly presented, could soon become a reality in your neighborhood.

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