Jif vs. GIF: a new peanut butter pot explains

This may not be simply the most informative label you will ever see on a pot of PB.


There was a time when the most happy debate of Jif de JifPeanut Butter could cause was "crunchy or smooth?" But it was before the short Gif-aka files, curly clip in the loop video clips entered the scene in 1987.

Suddenly, the American peanut butter mark had to share his name. And the biggest touch? The confusion has not even been justified.

That's why Jif and Giphy areultimately Provide the clarity that peanut butter and GIF lovers have been held for a long time by collaborating on a new line of limited edition peanut butter jars.On some, one side of the label explains that JIF is pronounced with a "soft g", while the opposite side shows GIF has a "hard G."

On other pots, instead of printing the iconic "Jif" logo on both sides of the red, blue and green label, one side reads like a "gif side of animated buckle images. Pronunciation of hard g . " The two brands even have a little Cheeky by writing on the lid: "If you've ever called a .gif to jif, we forgive you."

gif peanut butter jar lid
Ann Marie Langrehr / Eat this, not that!

You can buy one of these special potsOn Amazon right now for $ 9.99 (You know, to help solve this pronunciation altercation between you and your friends for good).

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As Rebecca Scheidler, Vice President of Marketing in Jif, explained in a statement: "We team up with Giphy to put a lid on this debate of this decade and prove that there is only one Jif ... It's creamy, delicious peanut butter, not a loop image you can send to make friends and family. "

Giphy, a site that entertains 10 billion users a day, has added to pleasure byCreating a File Suite "JIF VS. GIF" .gif too much.

"In Giphy, we know that there is only one JIF and it's peanut butter. If you are looking for all the gifs, there is only one Giposhy," said Alex Chung , founder and CEO of Giphy, in a statement. "If you are sweet G, please visit Jif.com. If you are hard, thank you, we know you're right."

With national peanut butter lover day on1st of MarchWe are pleased that this long-long debate can finally be put to rest. Now, newly enlightened PB fans can simply come back to the discussion, "crunchy or smooth?"


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