Grocery chains with major decreases from foot traffic
Some stores have been struck than others since the coronavirus epidemic.
A new mobile data-based study revealed that grocery chains have suffered the largest decline in foot traffic since the triggering of thecoronavirusAnd which regional and national channels have benefited the most pandemic food purchases.
Grocery stores and the essential role they serve our communities has never been more appreciated than during the current pandemic, when othersRestoration options have been mainly closed. Some grocery chains have rallied effectively and, consequently, have seen a livelyIncreased favorable ratings by buyers. Other locations have seen fewer and fewer clients walk around. (To keep up to date with the latest news from the grocery store,Sign up for our daily newsletter.)
AsStreetfightMag Reports, mobile company reveals mobilerecently analyzed Anonymous and aggregated localization data of its customers' smartphones to determine where people go before and mid-pandemic. The data were taken pre-coronavirus (from January 15 to February 29) and during the epidemic (March 1st to April 15th), then compared.
What revealed that the data? "The culmination of foot traffic of grocery stores in the United States during the Pandemic of Covid-19 was on March 15, when the stores saw a jump of 17% in visits to the beginning of the month", "to explain Dan Dillon, the VP of marketing to reveal mobile. "Two days before this peak on March 13, the United States reported a national emergency."
"Foot traffic in grocery stores then decreased significantly from the peak of March 15, down 66% in the next 30 days," adds Dillon.
Reveal the mobile report to identify four grocery chains that have "kept buyers who come back in a coherent way, even if grocery visits across the country have decreased regularly." These grocers areUnited Supermarkets in Texas,Giant food in the south,Country market in the Midwest, andFood in Hawaii. This can probably be because they are one of the only local grocery stores available in these areas.
Overall, the Manhattan-based chainSupermarkets and the New York / New Jersey chainEmporium of food Had the highest national foot traffic from March 1st to April 15th. This can be because of the size of the population they serve.
On the other hand, grocery chains that have seen the greatest decline in real-life customers who come to shop wereBravo supermarketson the East coast,Stop & Shop in northeastern United States, andThe fresh market, which is also in the eastern part of the United States, their similar location is not a coincidence, but reveal the mobile report did not suggest that this may be the case.
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