Good Lifestyle

In the last 10 years, the city of New York's restaurant has doubled, giving thousands of newlyweds to explore. IncludingBaldor Specialty Foods Part of the industry, delivering quality ingredient pallets to chefs to cook their facilities. But when the city faced a pandemic, many of themClosed Restaurants Shopsome say evenGoodbye for good. Baldor had to become creative, so they decided to launch a series of restaurants where guests can make famousrestaurant dishes at home.

"We were sitting on $ 10 million of foodless food for sale," said Ben Walker, Vice President of Marketing and Sales in Baldor. "We have 3 warehouses, more than 2,000 employees and more than 400 trucks to deliver more than 100,000 packages of food a day. We started to be seriously concerned not to know the seriousness of the situation."

With the closing restaurants of the shop, Baldor had to become clever.

When thepandemic The restaurants caused restaurants at the shop, Baldor found themselves with a significant decline in business. 80% of their current income flow comes from their food service, while 20% 20% come from retail. They had to think of a new way of not just making money, but also the use of the food shipped.

So people startedPurchase of bulk grocery store.

"When we started seeing panic shopping start, people started getting to American friends and the family - to see if they could have food," says Walker. "We started doing it very slowly and discreetly, then these conversations wore in the council room. We had nothing to lose, so we said" Let's go ""

After their first week, Baldor had many more than 1,000Delivery at home Get out a day. Customers ravaged the crimped ingredients of the chef being sent to their home and Baldor was happy to use the ingredients sent to them. Especially because they are a company focused on elimination as muchfood waste Also possible.

But as it started to warm up and that restaurants are starting to open, the interest for their home delivery services has moved.With Baldor Down 60% in their catering activity compared to last year, they had to be creative. This is where the idea ofRestaurant meal kits came to play.

"We all need to reinvent us through that, we are all looking for multiple income flows," says Walker. "With us, we have home deliveries as a new income stream, and we are looking closer to the retail trade, and the restoration will not be the same. We ask our restaurants to do the same, and they know that they need. "

There are 5 restaurant meal kits to choose from.

Through their home delivery service, guests have the opportunity to buy New York's most favorite restaurant kits. According totheir press releaseCustomers can order the following meal kits at home.

• Shake Shake Shackburger Kit
• Tastings of pasta and meatballs from the restaurant
• Lobster roll and spaghetti lobster of Jeffery grocery store
• Chicken or four-course citrus chicken dinners
• Country Country Barbecue Barbecue

Even if Baldor offers only five restaurant meal kits, it is planned to develop what is available. Less than one day after announcing their series of restaurants to the public, Baldor has been flooded with requests to offer meal kits from other restaurants in the region.

"We are creating a formal planning and a proposal we ask our restaurants to help us," says Walker. "We want to be equitable to all our restaurants and give everyone an opportunity to be involved, [but] it would not make sense to put 100 people on the platform tomorrow, because you simply water everyone's success. We will take it slowly, a restaurant at a time. "

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Where Baldor delivers

AlthoughBaldor Specialty FoodsIs an establishment based on the city of New York, they are equipped to deliver to the houses within 60 miles. This includes Long Island, Catskills, Philadelphia, at least 75% of New Jersey, and even some of the Berkshires.

The coverage of this area may seem small, but Baldor already has expansion projects. Because of their warehouses in Boston and Washington D.C., Baldor can take special requests and distribute homes within a radius of these cities. When you look at it on the map, Baldor is able to cover a wide range of earth keys and down the east coast.

Baldor is also in preliminary discussions to bring the restaurant series to local restaurants in other cities., especially in Boston, which is their second largest market after New York. If things are going well, Baldor even plans to bring the series to D.C., Philadelphia, Rhode Island and Portland, Maine.

To deliver the products, Baldor relies on the same trucks and the same drivers they used for their food delivery services. But now they make deliveries at home.

"We use the same trucks that deliver to pick up those products bring them back at home, then distribute them to our thousands of home delivery clients," says Walker. "So it's an excellent 360-degree system that should be scalable and ideal for everyone, and we are delighted to see where it goes, and we are delighted to bring this restaurant from New York to residence."

In addition to ordering and delivery, customers can continue to support their favorite restaurants byOrder meal kits through companies like Baldor. In addition, it helps even Baldor stay in business,Support restaurants They work with and are wasting any of the foods shipped from all over the world.

"We all love and enjoy all the restaurants and we want there," says Walker. "And if we do not support them now, they will not be there tomorrow."

UPDATE:Since the launch of the restaurant series, Baldor has added options to order Momofuko meal kits, ABC cuisine and Russ & Girls.