Good Lifestyle

In addition to being recalled that the year of pandemic coronavirus, 2020 will also head in history books like the year of a rebirth of home cooking. We cook at cooking, we eat a dinner gathered around the dining room table and most of the oddly, we do our own breakfast at home. With the disappearance of the normal morning trips for offices, it is also less breakfast possibilities.

Fast food chains meet these changes in a big way to follow in most breakfast giants likeMcDonaldsStarbucks and Panera (except forWendy's, whose breakfast sales help the chain to find the losses caused by the pandemic).

With breakfast moving in the field of home kitchen, there is an increase in demand for the most emblematic American morning staple: cereals. A favorite of many because of its simplicity and familiarity, cereals are experiencing a huge renewal.

Before this year, cereal sales were in aconstant annual decline for years. In 2016,Internal business community Attributed to the ongoing container that millennia choose a convenience on homemade breakfast, regardless of the simplicity of the latter. But the lack of Grab-and-go morning options has moved the convenience concept to what is most easily executed at home. And consumers talked aboutSo far this year, grain sales in America increased by 11.8%. It is not surprising that large and small businesses recognize this new crispy opportunity.

The main actors of food all supported this growth with their own numbers. General Mills, whose emblematic brands include Cheerios, Chanty Charms, Chex and Cap'n Crunch, recorded a 26% increase in grain sales. Similarly, Sales of Cereals and Oats Flakes Quaker OATS increased by 26% in the last quarter, according to the parent company Pepsico, while the wide range of Kellogg cereal lines attracted a 9% increase. sales during the same period.

But it's not just the big grocery brands fighting for their bracket of cereal pie.A new batch of food start-ups offers innovative approaches to healthy and adult grain. Magic spoon andHighkey Launched Keto's convivial cereal lines this year, whileOff-limits Concocted the first cereal for adults, which transforms coffee milk.

And not be especially on his own breakfast,Dunkin 'recently launched two flavors of their own caffeinated cereals, which is available in Walmart, Stop & Shop, Publix, Wegmans, Albertsons and Food Lion, among others.

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