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While breakfast sales have been a pain point for many channels, both forMcDonalds andI JUMP In fact reduces their breakfast offers, the new Wendy breakfast actually attracted a crowd to The Drive-Thru, helping to accelerate the rebound of the pandemic chain.

Sales of the company by the company haverestoredfullysince AprilAnd their new breakfast is widely credited for these reinforced sales for losses in recent months.

Launched at the height of the pandemic in March, when stops have changed from work routines and switches, the new breakfast menu had really worked hard.However, in a sea declining breakfast sales (sorry Starbucks), Wendy breakfast programhas already transformed a profit.

In fact, you could say thatWendy's serves the hottest breakfast in the city right now.

The company is happening and expects even greater growth in breakfast sales in the second half of the year, like things (hopefully!) Start looking like a new normal. The CEO Todd Penegor announced that Wendy will invest $ 15 million in the rest of the year to promote their breakfast menu and capitalize with an increasing opportunity.

"We plan to market the breakfast importantly in half of the year, because more people fall into their daily routines," he said in aRecent gains.

An effective reader - Throus has also been a large part of Wendy's successful recovery, as well as digital sales, which haveDoubled since last year. The chain has recently launched a newLoyalty program Keep customers who love their baconors at any time.

So, what is it on this breakfast menu anyway?

In case you missed it, good old Comfort Classics breakfasts are the spine of the Wendy breakfast menu. Egg sandwiches are croissants, cookies or rollers,With the jewel of the coronation being the breakfast baconator, the morning version of the WENDY-TO-FAME BURGER complaint. Combo offers include sandwiches plus a caffeinated drink and one side of the potato.

In addition, they use real and cracked eggs, which is not something that most channels can tell their breakfast sandwiches.

Want to know more? You can get our honest opinion from the full menu of Wendy breakfasthere. And do not forget toSubscribe to our newsletterTo get the latest news from the restaurant delivered directly to your inbox.