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If you are a buyer on the Krogers' vessel in the Kroger digital market, you will find a good news for you - the retailer will expand its assortment online beyond the grocery store.

This week, the company has announced that they arePartnership with the French e-commerce supplier Mirakl in order to bringThird party sellers in their direct consumer market, which currently only includes Kroger's grocery offer.

This comes out of so many new options for their customers online! You will be able to find even more natural and biological products, international foods, specialized articles, housekeeping and toys on their website. Overall, the Cincinnati-based chain saidThey will add more than 50,000 new articles In order to meet a growing demand for online purchases of various household items.

Related:15 tips for grocery stores at Kroger

"Our customers are turning more and more to our e-commerce solutions provided to Kroger.com for their essential needs of grocery store and households. To better serve our customers, we continue to invest in the technology that allows us to 'Expand our digital services to give anything, anytime anywhere, "Jody Kalmbach saidVice President of the Product Experience Group at Kroger. "Leverage Mirakl's Mirakl's market solution, we expand Kroger's home vessel capabilities by offering more relevant products for our customers through new exciting partnerships with renowned third-party vendors."

Kroger launched their online shopping platform in 2018, which allowed the delivery of grocery essentials directly to the customer's door. By adding third-party sellers and thousands of products, Kroger is laid to become a serious competitor with similar capabilities recently launched byWalmart And Costco (and, of course, the Amazon third-party OG platform).

Delivery on Kroger Ship is free for orders over $ 35, but you can probably expect some kind of online membership program with Amazon Prime andWalmart +, which allows you to pay for annual lump sum fees for free shipping. For now, Kroger said that their existing loyalty program will be extended to new items.

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