Good Lifestyle

If 2019 was the year of the crispy chicken sandwich, this year belongs totally to another part of the well-liked bird-the. While last year, last year's fast food players face a competition for the ultimate crispy chicken gale in a bun, this year,Many bet on wings and accompanying sauces as a new field of growth.

But the craze of the chicken wings is not just an idea of ​​fast food franchises - Americans have shown an increase in appetite for family comfort foods this year.We ordered more chicken wings than ever during the pandemic, which makes sense because the wings seem to be the perfect pandemic food. They have the crawling factor of a classic comfort food, they travel better than most other fast foods without their texture or flavor compromise, and they can be eaten as an entrance or one side, feeding a crowd. .

New brands of wings are digital

The new request of wings coincided with another growing trend of fast food franchises this year -Go all in digital concepts. Many new entrants in the arena of the chicken wings cut their marks virtually, which means thatThey offer only wings for delivery via applications and often under a different name.

For example,Chile The parent company launched Just Wings this year, a virtual concept offering delivery wings only more than 1,000 cuisines in Chile and Maggiano. The wings, which are only available via doordash, are asked to become a$ 150 million activity a year. The principle is simple: Choose between three types of wings (boned, os-in or smoked) and 11 sauces.

In the same way,Applebee Neighborhood wings launched by Applebee's on GrubHub in the spring and fast fast barbecue chainSmokey bones Open the wing experiencevirtual concept In all 61 locations earlier this month.

Even channels thatThink of the wings a little off brand take the jump.FazoliWhat is better known for pasta, jumps on the Wings wagon with Wingville, a newly rebreak virtual wing concept that they will add to 60 of their locations.

The biggest names of chicken wings

But it's not just beginners who see an opportunity in wings.Taco Bell wasSpotted test of a new menu item of the chicken wing In at least one place in California last month.

AndDomino It is enough to develop its existing wings offer. When the giant pizza realized that it lacked the most popular chicken flavor, they decided to re-evaluate and rebuild all their program of wings. "We have not offered Hot Buffalo sauce, and it's synonymous with wings. And we wanted to optimize our barbecue sauce," said CMO d'Elia de DominoRestaurant Business. They now offer better sauces than ever, and also stand out because they cook their chicken wings in pizza ovens instead of frying, which minimizes sogginess during delivery.

But if you want to taste the ultimate wings in the game of a brand that everyone tries to imitate, your choice should beAiletop. The Dallas-based chain with more than 1,000 national locations is largely based on taking take away and delivery and meteorological growth this year is credited as the spark that has inflamed the craze of the 'wing in the first place.

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