Good Lifestyle

The next time you order aBeer In a restaurant or a brewery, savor each cottage, because the industry has taken a huge success during the pandemic.

A new report of a leading company published by the Beer Institute, the Brewer Association, the Association of National Beer Wholesalers and American Beverage Licensees revealed that more than651,000 jobs supported by the American beer industry will be lost at the beginning of 2021. In addition, the report describes that the pandemic will eventually result in a$ 22 billion drop in retail beer sales.

"America's beer distributors have worked without snuggles to maintain the supply chain and the nation's economy that faces unprecedented challenges at the Covid-19 pandemic," said Craig Pursor, President and Chief Executive Officer of the National Beer Wholesalers Association in a statement. "The sudden and forced stop of bars, restaurants, hotels, arenas and more during the busy spring season left at least $ 1 billion in perishable beer beer blocked on the market and unable to be sold. In addition to this important financial loss, beer distributors have seen their overall operating costs because they have made substantial investments to maintain their workforce and their customers safely during this health crisis. World. The beer industry will continue to cope with difficult holders when we sail on this crisis that takes place again. "

At the very beginning of the pandemic, rumors about the fall in sales of Corona beer circulated on the Internet, largely because of ainvestigation which has been published by 5W public relations. The company based in New York led more than 700 interviews with beer drinkers and discovered that 38% of respondents "not buy corona under no circumstances". This survey was not reflected in the performance of the brand, then even four months in the pandemic, asMarketing Reported that sales of Corona beer did not make any worse than any other brand under Anheuser-Busch InBev, despite its name.

Nevertheless, with bars and taverns that can not work at full capacity, sales have been down that affects both staff and large beer companies that provide these institutions with their product. The President and Chief Executive Officer of the Beer Institute, Jim McGreevy says the industry is based on Congress members to adopt legislation that will help avoid paying an annual increase of $ 154 million next year. .

"These tax increases will only result in additional job losses for brewers and importers of our country's beer and millions of Americans whose livelihoods depend on them," he has declared.

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