The new COVID-19 purchases trend
Buyers seem to have moved their priorities from quantity to quality.
Remember yourList of grocery shopping from the beginning of the Covid-19 pandemic? It was probably filled withAffordable shelf items Ascanned products and paper towels. But the articles Americans have that cases increase across the United States represent a marked departure of theTaugue in survival mode This took place this spring and buyers seem to move from quantity to quality.
In recent weeks,Consumers have been gravitating to higher quality marks, according tonew data From the company of market studies IRI. Articles such as higher price point cheeses, high-end coffee and frozen dishes have replaced bulk purchases of brands in store. (In touch:9 restaurant chains that have closed hundreds of locations this summer.)
High-end and superpremium packaged products increased 1.7% to year-round retailers for the 26 weeks ending on October 4, and the trend was not limited to households. a certain level of income. Interestingly, the data show a breakdown of normal expenditure habits during a recession, in which only small luxuries are provided.
The decrease in expenditures in other areas due to pandemic restrictions can account for the difference. Americans eat and travel less as they minimize the time spent outside the house. Instead, they create new experiences by turning wealthy night dinners in high cases, where a high-end pasta sauce could make all the difference in fantasy.
"People do not have many avenues to spend, so they have money and they feed well," Krishnakumar Davey, President of Strategic Analysis at Iri, saidCNBC.
Similar trends with increasing products are also apparent in alcohol purchases. Albertsons leading wine retailer has reportedAn increase in spending on premium wines This year, which chain is characterized as "shocking".
"There has been an exchange even further" Curtis Mann, Vice President of the Wine, Beer and Spirits of Albetsons, saidEnthusiast. "I think it's because people are talking more at home, and they want to have a very nice experience. They are turning to us to provide this beautiful experience and these beautiful bottles of wine."
One thing, however, remains true:Everyone wants toilet paperAnd any type of toilet paper will do.
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