This category of grocery store explodes in popularity, say experts

According to new data, the revolution of the plant is just beginning.


The plants take on our grocery stores, in what can be one of the strongest trends in emerging consumers in the food industry. But we are not just talking about the alley of products - they are in oursnacks, beverages,dairyAnd even "meat".

According tonew data Exit this week, the plant-based food market grows like a weed. You probably already know some of the biggest market names, which have built all their product lines around the promise of herbal alternatives.Beyond meat andImpossible foodsFor example, are around since 2009 and 2011, respectively and are now synonymous with the factory-based movement. (In touch:Grocery shortages to wait in 2021, according to experts.)

But this grass area in the food area has gone beyond new children on the shelf. Establishment of inherited feeding companies established asKraft Heinz,Tyson Foods, andKroger Also enter the trend, with their own herbal products. Taken together, all this explains a great news for the market, which is expected to increase by 11.9% in 2021 and finally switch more than $ 74 billion by 2027.

So, what is behind this flourishing trend? A mix of health awareness andEnvironmental concerns, saysNutritionist Ella Davar.

"Factory agricultural beef is definitely not the healthiest option due to pesticides from cereal feeding and the use of hormones and antibiotics to prevent animals from getting sick in cruel conditions And narrow, "she says. "This approach is bad for animals, for human health, and it's also bad for the environment."

Eating less meat in general, Davar says, could help continue to increase global temperatures at the bay. "Our food system is the cause # 1 of climate change responsible for almost 50% of greenhouse gas emissions, more than our fossil fuel industry."

Although eating responsibly is traditionally more expensive and less accessible, new products on the market expand the scope of herbal alternatives. Beyond meat, for example, brings their "beef" to Taco Bell by this march. The famous Kraft Philadelphia Cream Cheese explores non-dairy options and Tyson's food has added options without meat to its sausage Jimmy Dean breakfast. There is even a company called elsewhere who has created a 100% herbal infant nutrition formula - so really, people of all ages can be part of this wave. In the spirit of Davar, it's a good thing.

"As a general rule, I like the fact that eating herbal promotes a high consumption of vegetables and fruits," she says. "Moving a mediocre diet to a diet rich in abundant nutrients in plant foods such as fruits, vegetables, nuts, seeds, beans and whole grains improves the expression of hundreds of genes that control the insulin function and obesity. "

So be ready for herbal options to continue to solve all the aisles of each grocery store in the coming years. On the other hand, it obsoleteThe grocery driveway can be exit. And do not forget toSubscribe to our newsletterTo get the latest news from the restaurant delivered directly to your inbox.


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