The new name of Aunt Jemima is revealed after the controversy
The 130-year-old mark has a new name and is deeply rooted in the history of society.
Quaker OAT Quaker Oat Jemima Pancake mixes, syrups, corn, four and grain will be renamedPearl company, the company recentlyannouncement.
The former name, Aunt Jemima, has recently been criticized because of its racial stereotype. The product labels have introduced a black woman dressed in the character of Ménstrel. Quaker Oats updated the dress and removed the "Mammy" kerchief, butlast summerThe company has announced that it also planned to completely remove the image and modify the name of the mark after the civil troubles led to a support of support to help correct racial injustice.
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"We recognize that the origins of Aunt Jemima are based on a racial stereotype" Kristin Kroepfl, Vice President and Marketing Manager of Quaker Foods North America, said in a statement,According to NBC News. "As we work to make progress towards racial equality through several initiatives, we must also consider our brand portfolio and ensure that they reflect our values and respect the expectations of our consumers."
The reporting process included the contribution of consumers, employees, external cultural experts and matter, as well as various partners. In the end, the chosen name of Pearl Milling Company is already engraved in the history of the brand.
"Although new shelves at the store, Pearl Milling Company was founded in 1888 in Saint-Joseph, Missouri, and was the initiator of the Iconic self-growing Pancake mix that would later become aunty Jemima", Pepsi Co. , the mother brand of Quaker OATS, said in a statement.
This is not the only business to rename over the past year. here is4 famous food brands that change their appearance due to racial stereotypes.
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