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A beloved drink Coca-Cola fell from his portfolio last year, returned under the new property and a new name.

Zico coconut water wasDiscontinuous Coca-Cola Product Cups Last year, but was bought by its original creator, Mark Rampolla and his company PowerPlant Ventures, for a non-disclosed sum, reportsFood News News. Rampolla founded Zico Beverage LLC in 2004 and ended up selling the brand at Coca-Cola in 2013, at the height of coconut water craze. (In touch:Grocery shortages to wait in 2021, according to experts.)

But the demand for coconut water is on a constant decline over the last decade and Zico has never been able to close the gap between it and the main competitor on the ground, Vita Coco. Nevertheless, Rampolla believes that his product, and the category in general always enjoys substantial popularity with health consumed consumers.

"I respect Coca-Cola's decision to focus on other elements of their beverage activities," he said, according toDive. "I always have a lot of love for Zico, and I know that consumers do it too. We are delighted to acquire society and recognizing the support of Coca-Cola."

This will mark a new start for the Zico brand, which will come back in grocery stores under the name Zico Rising. Rampolla saidWall Street newspaper He plans to restore ZICO partnerships with retailers and production to ensure that there is no hiccup in the supply chain.

"2021 is going to make sure we have the right foundation," he said. The product can currently be found on the shelves of the same former familiar packaging, the company confirmed atEat this, not that!

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