The Cheesecake factory has just made a great ad on its menu
Unlike conventional wisdom, the beloved brand sees a large menu as an advantage.
Customers look forward toThe Cheesecake factory The dining rooms and its legendary dressed menu may have something to do with that.
The chain parent company with more than 200 US locations recently reported its end-of-year profits, which revealed a significant demand for domestic dinners at the family-friendly facility. While the Company's overall gains fell by about 20% in the fourth quarter, 24 locations open to limited indoor dimes reported positive sales on the same street, according toRestaurant Business.(In touch:McDonald's makes these 8 major upgrades.)
The channel also noted a continuously high demand for its take-out and delivery services, although 80% of its locations are open to guests with some capacity. President David Gordon awarded healthy demand to what the cheese plant is best known for its huge varied menu. Addressing analysts on a gains call, he saidThe channel has no intention of reducing its menu at any time soon. During this time,Several other brands have resorted to cuts In order to simplify operations duringThe COVID-19 pandemic in progress.
"The" non-veto vote "is really, I think what continues to help us develop these sales ... There are so many choices, so many options," said Gordon. "I appreciate the desire Simplicity. Certainly, our operators; They have the desire for simplicity. But it is our differentiation and will continue to be ... I do not expect that we do not expect we were looking for the size of the menu for any short-term gain. We are here in the long run, and we will continue to take advantage of the menu as an excellent marketing tool and for customers to get what they want. "
In fact, the Cheesecake plant does the opposite to simplify operations - it continues to expand its menu in the middle of the pandemic. The chain has rolled aTimeless CLASSICS section With 11 new dishes in October, and he announced the addition of a dozen more new menu itemsSeveral weeks ago. To arrive at all places in March, the latest additions include brunch new options, cheeseburger, pasta and even tacos.
For more information on the Beloved menu, checkThe best and the worst menu items from the Factory of Fromescake. And do not forget toSubscribe to our newsletter To get the latest news from the restaurant delivered directly to your inbox.
