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Since the launch of his own lineMembership service in September,Walmart has become a serious competitor at accession to the Amazon. But a key disadvantage of Walmart + compared to Amazon Prime is the order of $ 35 required to unlock free shipping.

Customers do not want to jump from another hoop to activate free shipping when they already pay $ 98 for an annual membership in Walmart +. It appears as if the reaction against minimum expenses was strong enough for Walmart noted: the company has just announced that it eliminates one of the remaining obstacles between customers and really practical online purchases. (In touch:8 groceries who can soon be in the short diet.)

"Guests have been clear - they want this advantage," said Walmart Janey Whiteside's clientele manager in a press release. "Being able to throw an article in your cart, whatever the total, and that the box, allows it to hit small things from their list of things to do in no time."

Once the change takes effect on Friday, Walmart + members will have access to free day and two-day shipping, regardless of their total expenses.

We do not yet know the real success of Walmart's new membership program, because the company has not announced how many people have registered since its launch. But we know that the retailer made progress to be as competitive as possible: in July, he announced aPartnership with Shopify, an online retail platform used by more than one million companies. The movement added thousands of new third-party products to the Walmart website.

Walmart + also tries to compete with Amazon Prime by making a faster and more cost-effective option for online shoppers. The 4,700 physical locations of the retailer near more than 90% of US households could pave the way at unprecedented completion and delivery speeds. Its annual membership fees are also cheaper than Amazon of $ 21.

For now, Amazon Prime is still the dominant membership option of American buyers.Certain estimates Put the number of first members to 126 million October, while Walmart + would have about 19 million registrations so far.

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