A major change Campbell's made to its soup
This "refresh" changes things.
In addition to being tasting anyone who is sick,Campbell soup line served as an inspiration for artists as famous as Andy Warhol. Indeed, the emblematic bobbles of the brand are also known for their appearance of the pop-photo because they are for their ability to comfort us a bad day. However, a major change is about to change the way customerssee Campbell's.
The beloved soup cans have been half-red and half white for a moment and this classic color palette is there to stay! But the logo and other aspects of the design are "refreshed" for the first time in decades, society recentlyannouncement. (In touch:The 7 healthiest foods to eat right now)
The new iteration of the soup can include a modernized logo writing, which is a tribute to the historical history of Campbell. In fact, it is modeled after the original signature of the founder Joseph Campbell. There are now "c" in the lily flower at the bottom of the box, plus an "o" inclined in the word "soup" which pays tribute to the letters of the first label-which was also red and white from 1898 .
"We made a trip to re-imagine this emblematic brand and call on the new generations of consumers who cook at home more than ever, while respecting our rich history," Linda Lee, director of meals and drinks marketing in Campbell Soup Business, says in a statement.
According to Campbell's, the new cans will hit supermarket shelves and online storessoon. So keep an eye on the next time you head to the grocery store!
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