10 sneaky reasons you are always too expensive for wine
These myths and misconceptions can be deceiving you to spend more than you should on a bottle.
If you consider yourself as aBUSINESS OF WINE or just someone who likes to drink the thing (even if it'scanned), When it comes to being able to spot a large bottle of wine, studies show that most of us simply do not have this skill.
In fact, according to a2011 study From Hertfordshire University, people could not differentiate between a cheap and costly wine of 53% of the time. If we have the same chances of recognizing good juice than to switch a coin, why are we too paid for our bottles? Here are 10 sneaky reasons for the reason you risk diving too much money for Vino and how to buy more intelligently. (For more money saving advice at the grocery store, make sureSubscribe to our newsletter.)
You think expensive wines are better.
According to a 2008 study published in the newspaperActs of the National Academy of SciencesThe participants had a more enjoyable experience to drink wine to drink to which he was told was more expensive. The researchers found that "the increase in the price of a wine increases the subjective relations of pleasant flavor as well as the activity dependent on the level of oxygen in the medial cortex, an area which is largely thought to code For a pleasant experience experienced during experimental tasks ". In other words, if you see a bottle of wine spent on the shelf, you have probably decided to decide that it's good, so you encourage yourself to go ahead and buy it. (In touch:25 best wines you can buy from Trader Joe's.)
You think the plugs are equal high quality.
It is not surprising that the wine drinkers assume that the sealed bottles of Liège are of better quality than the screw caps or other cork alternatives. A 2019 study published in theJournal of Wine Economics Found that US consumers are willing to pay an average of about 8% (about $ 1.00) for a bottle of wine that has a cork closure. However, the Wine writer Dave McIntyre saidNPR These are more and more, winegrowers are more and more plug plugs and "prefer screw caps for white wines and reds to be young bus".
According toMadeline Puckette of the madness of wineThe Alternatives of Liège appear more and more simply because of their quality for the price. "I challenge you the next time you buy an affordable wine at the grocery store: more often, it will not have a 100% natural cork. Instead, the bottle will be closed with aTechnical cork, agglomerated and colmmed, which is a poor quality alternative to natural cork, "says Puckette." 100% natural cork are one of the only options that are a truly renewable resource, but because of their high price tag, most are reserved Wine in the $ 30. + range of bottles. "(connected:The surprising side effect of your daily glass of wine.)
You are afraid of less known grapes.
According to Puckette, "If you want to pay less for the wine, try less known raisin varieties that have not quite entered the spotlight. Often, these grape varieties offer great value." Some examples includeCarmenere, Primitivo, Tannat, Bobal, Nero d'Avola and Petite Sirah.
You always choose bottles of popular wine regions.
If you are like most wine consumers, you are confused by all wine regions. That's why you can end up paying a premium for a recognizable area or name, such as Napa and France. If you try to save money, it is better to buy wines from less known countries like Argentina and Chile and avoid known wine regions. "It does not mean that these wines can not be delicious, nor even that you can not find the value of the wines of these places," says Wine Educator and Certified Sommelier, Zach Geballe. "But, you are at risk more than you would be for a comparable (or better) wine of a less known region."
You come for simple vineyards.
"Here's a dirty secret in the wine industry: slapp the name of an individual vineyard on a label and you can often charge 25% more for the wine you would otherwise," says GeBalle. "Sometimes it does not even matter if anyone has already heard of the vineyard, but the vineyard of Angelique Pinot Noir Justring fancy? "(Connected:12 surprising services on the health of red wine.)
You buy a reserve.
Similar to the single vineyard issue, the term "reserve" rarely has legal meaning in the United States, South America, Australia or New Zealand. "This does not mean that the wines labeled as" reserve "can not be important, nor are not different from the other wines, but you have any null certainty," says Geballe. "In some European countries (Italy and Spain, mainly), there are laws related to the use of terms such as" Riserva / Reserva ", but they are the exception."
You shop batteries.
If you see cases of stacked wine on each other in your areagrocery store Or a wine store, not far, because you are probably paying too much for wine. "The chances are, the retailer got a genuine low price break to take 5, 10 or 50,000 cases (in the case of a national channel) of this wine from someone's hands," says Geballe. "And if you think they spend all these savings as well as for you, well, think again. (Related:5 subtle signs you drink too much wine.)
You do not know where to look for the menus.
When ordering the wine in a restaurant, GeBalle says the cheapest 10-20 percent of the bottles, and all the wines in glass, usually come with a heavy marking often more than four times the big price. "The best for your money is often just on each side of the large round numbers: just above or below $ 50 on the lists more occasional, and especially just above $ 100 on the most expensive," says -he. "They are wines often that the director of wine wants to move, or is passionate, and is ready to negotiate for the volume of sales for a lower margin. »
You are intimidated.
Liz Thach, Professor of Management and Wine Business in Sonoma State University, saysConsumer reports That nearly 30% of wine buyers are overwhelmed and confused by the number of wines on store shelves. The questions are aggravated by the alleged pretentiousness of the wineries and wine experts, which can make you feel judged when buying a bottle of wine value. But if you want a bottle of $ 15 of wine, go get this bottle $ 15 of wine and not consider the snobs. They are not the ones who will drink. (In touch:This simple trick can make your taste of the wine better.)
You are browsing in the wrong place.
Yes, bargaining box stores likeCostco are good sources of good wine, cheap.According to Vinepair, Costco prices are often reduced, it is possible that a $ 20 wine could be found between $ 10 to $ 15. "Kirkland Signature wines seem to be quite widely distributed, and are almost always a very good purchase and a good representation of the region or variety," Andrew Cullen, founder ofCostcowineblog.com, Says Vinepair. But, he warned, "like any other thing at Costco ... he moves quickly. To help you, here is a list of25 best wines you can buy from COSTCO.
