Good Lifestyle

We have traveled a long way since March, what is when the gravity of the pandemic has arrived at the first friction and many state governors responded bymandate a lock. In a few days, the Americans across the country struckgrocery stores Store non-performance and bunker in their homes.

Unsurprisingly, among the most popular items in the firststeal the shelves werecomforting foods like mac frozen boxes and packaged cheeses and cookies. It is logical to know why so many people have climbed towards junk food.People were looking for something to be familiar at the beginning of an unprecedented time.

However, what happens when some of your favorite snacks and comfort meals startdisappear grocery stores Due to supply chain problems? You will then find a product that parallel to the flavor and texture of a rival brand or choose another snack in the same brand? Before answering these questions, it is important to identifywhy is it You like this snack or flour in the first place. The real question is:Do you like the brand or simply do you want a specific food that marks, and many more, sell?

Although this question may seem trivial for you as a buyer, your answer is more important for food manufacturers you will not be able to achieve. As Americus Reed, Professor of Marketing at the University of Pennsylvania School, saidin an interview withAdweek, The difference between brand fidelity and habit is not always thoughtful in purchasing data only. To help explain the difference, it offers an example of two buying clientsOreos at the store. The client A and B buy the product often, however, the customer has an undeniable brand fidelity, with a collection of Oreo socks and pillows at home, as well as good memories of eating the snack as well as 'child. The client B, on the other hand, really like cookies and has no attachment to the brand.

"The basket looks identical [and] Behavioral data resemble the same thing, so you can do badly diagnose [this last consumer] like being faithful," says Reed toAdweek. "But the answer is that you do not know. It's something that marketing specialists have been confronted for a very long time, so they have been drawn in the trap that the repetition purchase is actually loyalty."

So now, ask yourself that, log on with the client A or the client B? Once you have made this connection, you have a better understanding of why you systematically buy a guilty pleasure.

For more content on familiar food and grocery stores, see50 grocery abandoned everyone begs to come back.