Good Lifestyle

It's easy to get wrapped in the appearance of food. After all, how many times have you adjusted a plate before digging to get a perfect shot forInstagram? You may not give a lot of thought to the hypotheses that you do subactiously on a food oringredient based on his appearance, butA recent study published in theJournal of Marketing found that consumers often assimilate the beauty of food in food, even if it is not always the case.

Inspired bymarketing tactics In food announcements, especially on social media platforms like Instagram, Senior AuthorLinda HagenPh.D., Professor of Marketing Assistant at the USC Marshall School of Business, aimed at determining whether the aesthetics gives people the bad impression of nutrition. (In touch:100 instantaneous food on the planet.)

"An interesting Instagram account specializing in the investments of junk food in the same way, upscale restaurants would be food plans," Hagen saidEat this, not that!. "It made me think if pretty presentations had the power to do evenunhealthy foods seem a little more nutritious. Considering that consumers see about 7,000 advertisements of restoration and catering a year, many of which promotefast foodThe basic decisions on aesthetics could seriously have a serious impact of your eating habits.

In a series of six main studies and four complementary studies, 4,301 participants showed both food and actual food photographs and asked to judge them as unhealthy, and processed or unprocessed. On the other side of the board of directors, people have tried more pretty versions of the same exact foods to be healthier, despite this, they cost the same thing in most cases.

The pretty foods had specific characteristics called "classic" aesthetics, which are ideals found in symmetry similar to nature, as well as systematic models like a honeycomb or a web. In an experience, Hagen has set up aproduce stand on campus in USC and students had to estimate the price of a perfectpepper Or a strange form that would not usually go to a production carriage because of its appearance. On average, students said they would pay 56% more for aesthetically enjoyable pepper because it was perceived as healthier.

But even with meals - an experience involved pictures of the lawyer's ugly toast versus Instagram-worthyToast avocadoFor example - more aesthetic versions were considered healthier and more natural, but no more tasty or expensive than messier foods. Hagen said that while they certainly take more effort to reach, the classic aesthetics does not actually indicate natural. And just because the food is more natural than it's healthier.

"I discovered that people believe that the pretty food is more natural and thus contains fewer calories and less fat, as well as more nutrients. Very generally speaking, it's an excessive simplification," said Hagen. . "In some cases, a larger natural nature or a greater transformation preserves nutrients better, and the body can be better equipped to treat them than synthetic alternatives. But I think it's wrong to suppose automatically that the more natural food is always healthier in terms of calories, grease, or nutrients than the less natural food. "

So what can you do to avoid being fooled by aesthetics? Other than remember what seems like it is not everything and natural foods are not always healthy, Hagen thinks that a form of common intervention could help keep consumers from judging food by their colors and patterns.

"In one of my experiences, I found that place a non-responsibility warning under the image that reminded people that food had been modified for the compensated photo The positive effect of beauty", -Do she declared. "The pretty food version with the responsibility for non-responsibility has been judged as healthy as the ugly version. This highlights an effective intervention."

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