Here's why wendy burgers have square pancakes
The fast food chain does not like cutting the corners, and this is especially true of its beef.
As you dorce in your bacon junior cheeseburger atWendy'sYou may be too busy enjoying thinking about Patty Square, which is between the bun ... and asks why it's shaped in this way. The truth is, thefast food Brand uses square cakes throughout its soundhamburgers, and there is a reason for that beyond distinguishing other channels.
Here's why wendy burgers have square cakes rather than rounds, which can simply make you appreciate the chain even more.
Wendy's currency
When Dave Thomas founded Wendy's in 1969, he wanted to create a place that could serve quick meals without cutting the corners. In fact, the brand still lives with the words it was based on:"Quality is our recipe." In addition to focusing on quality quality, the Thomas menu has been inspired byKEWPEE HAMBURGERS, a popular burger location in Kalamazoo, Michigan, where he spent his early childhood. The most noticeable element on the menu? Square burgers.
Visible freshness
Thomas was not shy about the presentation of the choice of Square Burger, either. "Dave was always very confident in the quality of our meat," Frank Vamos, Wendy brand director,told Thillist in 2016. "He wanted to make sure the galette comes out of the bun for everyone to see him, see the juice. And Patty Square does that."
Over time, the Burger square has become emblematic - but it has not been no problem. When the brand merged with TriARC companies Inc. In 2008, he made extensive consumer tests to restore his menu. The leaders understood that people interpreted so-processed square burgers - despite wendy burgers being fresh, never frozen (in the continental United States).
Instead of calming the heritage of the chain entirely, the brand has set up a "natural square" form, which has slightly uneven edges. This helps to give the burger a more shaped sensation of the hand. Original Wendy Hamburgers' testers also stated that they wanted a thicker burger, so that the briefcases were trained to press the cakes twice while cooking rather than eight years,United States today reported in 2011. In addition, they started shipping hamburgers with a "handle like eggs" label to keep the cakes intact.
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So where is the beef?
More than a decade later, the brand is always on beef. According toWendy's Square Deal BlogSquare pancakes are manufactured in five places across the country and ship trucks to controlled temperature.
At the end of the day, whether it's square or "natural square", the shape of the Burger of Wendy is emblematic, just like hisGlacial and sea saltfries.
