Good Lifestyle

If you likeDrink a glass of wine From time to time, but do not go going as far as you describe as an oenophile, buying wine can too often feel like a pushing. After all, most regular wine buyers - myself understood little about things like acidity, yeast strains, tannins, soils and provenance and are much more concerned about two things: color and the price. Taste? Most of the time, we just hope the best.

Non-Wine Snobs Savman, meanwhile, can know some practical tips for identifying a good wine, as the inspection of the depth of the punt - the concave indentation on the bottom.Some wine experts say is a sign surefire sign It is a bottle of better quality and therefore contains superior wine. (Conversely, some say that a shallow pit or a flat bottom bottle can be associated with lower quality wines.)

But according to a new study published this month in the journalFood grade and preference, If the price point of the wine is the biggest factor you consider when you buy wine, you can inadvertently affect your wine-drinking experience so that you do not know.The study concludes that those who think they drink a more expensive bottle really think it has a better taste and a more enjoyable experience.

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For the study, researchers at the University of Basel, Switzerland, led wine tastings for 140 participants in the study in which they served three types of vintages of 2013: a doc de Montepulciano d'Abruzzo ($ 10 / bottle), a Bolgheri doc (about $ 34), and a Toscana Igt (about $ 70). Many participants showed actual prices while other participants received the lowest price for the most expensive wine and vice versa. At the end of the study, these drinkers who have experienced the cheapest wine at an inflated price enjoyed wine more than those who received the correct pricing information.

"Although the checks did not differ for open and priceless information, a deceptive low-priced wine pricing has significantly influenced the notes for enjoyable," writes the authors. "In the wine can put the truth, but its subjective experience can also lie in the price".

It is probably not surprised that previous research has shown that the same psychological side effect applies to purchases that extend beyond wine. In 2014,A study conducted By researchers at Cornell University, felt that the guests have evaluated a much higher restaurant buffet restaurant when the invoice was higher. In a 2005 study on analgesics published in theJournal of Marketing ResearchThe study participants took the same analgesic, but the research showed that those who thought it was more expensive seemed to have more benefits.

In the case of wine, however, it should be noted that the psychological side effect works only one solution. While improved rates have allowed people to experience wine under a more positive light, "the price of the deceiving decline in high price wine had no effect on the accreditation notes," say researchers. . In other words, cheap wine with a bigger price tastes better than cheap wine at a cheap price, but good wine with a cheaper price tag is always good wine. And if you are a wine drinker who loves a big Cabernet or Pinot Noir, make sure you are fully up toOne of the major side effects of drinking red wine, explains a new study.