McDonald's notes a huge boost of popularity with this one
The channel should have a successful year due, in part, to the last menu innovation.
On February 24,McDonalds America's restaurants started selling the chain for a long time plannedNew chicken sandwich in three versions: Crispy chicken sandwich, spicy crispy chicken sandwich and luxury crispy chicken sandwich. And whilepublic opinion On the new items seemed to be divided, with some to love them and others who say that it is another attempt at the unsuccessful chicken sandwich for the Giant Burger, McDonald seemed to have benefited nevertheless from all the hype. Media.
The day of the launch, the McDonald saw a 19% impressive jump in foot traffic when the data from multiple locations has been on average together, according toYahoo! Finance. In the following days, interest remained increased in McDonald restaurants, with store visits would be up 29% in the day following the new menu items launched, and the rest with an average of 16% for the rest of the week.
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The renewed popularity of McDonald came at the same time where the chain had seen almost30% drop in the school year The week before the summary of the sandwich.
Yahoo! Finance Analyst Alexandra Canal suggested that the pre-chicken sandwich crisis in sales was a product of the current Covid-19 pandemic as well as cold weather conspiring to keep customers at home. However, chicken sandwiches have been sufficiently successful not only to significantly increase restaurant visits, but even lead to a more favorable assessment of theMcDonald's stock of Deutsche Bank.
Sales of McDonald should continue to recover thanks to the booster booster controls and the new sandwiches, according to a survey among itsFranchisees who reported a large momentum in the first quarter. However, if McDonald succeeds or not to beat hisChicken sandwich wars Long-term competition remains to be seen.
For the latest trends in fast food, see6 most anticipated Fast Food menu points this year's launchAnd do not forget toSubscribe to our newsletterTo get the latest news from the restaurant delivered directly to your inbox.
