The myth of wine that you should never fall, a new study says

This is one of the most common mistakes, even for lovers of seasoned wine.


If the best thing about thewine You drink, it's his friendly cost, belongs to you. A newneuroscientific Study found that the price tag on a bottle of wine is an essential influence on the quantity we think we appreciate-we enjoy - and the most expensive, the best ... wethink.

In a study that will soon be published in a future issue of the newspaperFood grade and preferenceA research team in psychology in Switzerland has created a realistic scenario in a social gathering of 140 people. Researchers in this study provided wine from the participants and, even if the successes took place shortly before the Pandemic of COVID-19, the research team asked the participants to sit down to sit down. others so that they are not tempted to discuss wine and influence the perceptions of the gusts of each.

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The study participants were presented with three bottles of wine that had no labeled price, as well as three bottles whose price tags were in light, but have been delimited delimited so that higher wines wore labels. lower prices, and vice versa.

You probably know where it happens: Overall, the data of the 140 participants show that when the price of wines has been qualified, the subjects were not significantly more or less satisfied with the wine. However,The wines that have been marked as a higher price when they were in fact lower costs have received better notes of taste for participants. High-price wines that wore cheaper price tags did not appear to affect all approval assessments.

It could tell us that when it comes to high price wine, the consumption experience is all in our heads. Previous neurological studies carried out in 2008 and 2017 with similar variables in place also found that higher wine prices have given better assessments. And likeScientific alert Reports, drinking the cheap wines that have been chosen misleading, more expensive activated orbiofontal medial cortex, which serves as a reward center in our brain. "The reward and motivation system is more significantly activated with higher prices and apparently increases the gustatory experience in this way," concluded the Bend Weber behavioral economist, from the German University of Bonn after the 2017 study.

So, this weekend, why not opt ​​for the brand for sale? It can taste as well as expensive stuff. Also do not miss the5 drinks that can lead to a heart attack, according to science.


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