The real reason why McDonald's sells filet-o-fish

For a place known for a great Mac and fries, you never thought you would see the fish on the menu ...


McDonalds is better known forBig macs andfriesIt can therefore be surprising to learn that the Fillet-O-Fish fish sandwich really predicts America's most emblematic America - and, in fact,inspired. But what is the agreement with the Filet-O-Fish sandwich, anyway? The story of how he came and why she persists nearly 60 years later at a surprising source: Catholic tradition.

How did the Filet-O-Fish sandwich goes on the McDonald menu?

The story of the strange but satisfactory sandwich can be found at the beginning of McDonald's. Before it was a Global Behemoth, McDonald's's's was set up, like any other company. After opening their first location in 1948 in San Bernadino, CA, Brothers Dick and Mac McDonald began to cross their concept with the help of the businessman (and the last owner of the company Mickey D)Ray krocand slowly expanded. So whenLou Groen-Chan The President of the Cincinnati Restaurant Association - opened the first franchise of McDonald in the Cincinnati region in 1959, it was still far from being a household name and business creation was not always easy .

Like almost everyone in Monfort Heights, Oh, Groen was a practicing Catholic and at the time, most Catholics in the regionabstained to eat meat on Fridays, exchanging him for the fish. It was the real year, but especially during Lent, the 40-day atonement period between the ashes Wednesday and Easter. Groen noticed a dip in business on Friday and saw that competitors had fish sandwiches that sold well; He knew he needed one on his menu.

Mcdonald's filet o fish sandwich
Refuge

He had forced to work on what made the sandwiches of his competitors so well and how he could do his best. He developed a special paste for the fish, made a tasty tartar sauce and took the idea of ​​the Ray Kroc chain at headquarters. Kroc was less enthusiastic about the fish sandwich. He had also had a concept for a meatless hamburger - a slicer of pineapple with cheese on a bun, that he called the Hula Burger.

"Ray told me," Well, Lou, I'll put your fish sandwich (a menu) for a Friday. But I'll put my special sandwich too. Whatever the most sell we will go with, recalling Groen in a2007 maintenance with theCincinnati PRAQUIR. "Friday came and the word came out. I won the hand down. I sold 350 fish sandwiches that day. Ray never told me how his sandwich did it." (According toto certain accountsOnly 6 Hular hamburgers were sold.)

True to His Word, Kroc allowed Groen to add the sandwich to his menu, and it became theFirst menu item already added to the McDonald National Menu. The Filet-O-Fish sandwich was a success and not only saved Groen's restaurant, but also led him to the opening of 43 franchise places, allowing him to retire a rich man.

RELATED: How to docomfortable comforts healthier at home.

What is McDonald's net-o-fish sandwich?

Headquarters made changes to the original recipe; Groen initially used Halibut but had to settle on Atlantic cod as a more economical alternative. Today theFish fillet in the sandwich is made from a polle of wild caught Alaska from durable fisheries. Since 2013, McDonald's has actually been the first and only catering company to serve the certified fish of marine stewardship (MSC) in all their American locations, a title they still hold. The sandwich itself calls also specifically thatA half-slice of American cheese. According to McDonald's, it is not an act of money saving - rather, it is a specific decision to protect the culinary integrity of the sandwich. "It's because any other cheese would take the balance of the flavor and surpasses the delicate taste of the Curégone",Published in response to a question on their Canadian site. "It is actually considered bold to serve the cheese on the fish. No cheese on fish is one of the rules of Italian cuisine."

Is McDonald's O-O-O-Poozing fish still popular?

The Filet-O-Fish sandwich was a success nationally and continues to see an increase in sales during Lent. In reality, A quarter of all sales of the year occur during Lent . Some even call it into joking "Fillet-O-season of fish" since the association between Lent and the emblematic sandwich is so strong at this point and it looks like it could always be like that. Not too much fish from a legacy to have, right?


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