This major brand Dure Seltzer is suddenly spiral, reports reports
The CEO said this week: "We do not look very intelligent."
If you wereif on theDure Seltzer The craze was there to stay, recent data suggests that consumers begin to work out. In fact, the change ofwhile drinking The models have been so extreme that this week, the CEO of one of the two biggest brands of the Hard Seltzer in the world admitted that sales are suddenly plunged into the nose, it and its team "do not look very intelligent "
David Burwick, Managing Director of Boston Beers, commented that the actions of his company "dropped Friday, closing 26% to $ 701, while Wall Street reacted negatively to the worst quarterly results,"CNBC reports.
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Boston Beers is the parent company of Samuel Adams, Head Head Dogfish Ipas, Coney Island Brewing Company and The Twisthed Tea, among others. But the Borson Beers brand that is currently under the spotlight is really hard Seltzer, whose demand in recent months has been "lower anticipated", suggests CNBC.
It seems that the company attributes to the sudden drop in the fact that, in recent weeks, the relaxation of CVIV-19 restrictions has attracted the consumers of the house to nest bars and restaurants, where lists of Sexy wines and barman common cocktails may seem more convincing than your Seltzer Hard's average rocking channel. "The compromise of the grocery store and alcoholic beverages buys and consuming at home at home during this period, especially like the success of the summer, it's really what hit us," said Burwick onClosure bell. "And honestly, that hit us strong and fast ... we do not look very intelligent by getting disappeared on this direction."
Another possible reason for migration away from migration is that many consumers have been influenced by brands that have made more recent splashing on the market (such as Vizzy and Corona), as well as those that more natural and lower, better ingredients (such as Spindrift Spiked, Lunar and Kona).
And if you are a hard Seltzer hard fan, you may find interesting to the consumer research brandInsights reach Recently found that 79% of consumers think that the tendency Seltzer lasts another year, but only 37% of consumers believe that it is here to stay for good.
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