This south inspired chicken chain has just opened its 200th American location

They doubled their locations in just three years and now reveal a growth in the pandemic.


It ischicken, hissalad, hisChicken salad... and it's crazy popular. A casual award-winning fast food chain is experiencing intensely unique growth, thanks to a menu that can satisfy bothhealthy and Indulgent cravings and an executive team that recognizes what special thing they have had.

Earlier this year, based in AtlantaChicken salad chick Announced their projects to reach 200 locations by the end of 2021. At the beginning of the summer, they had passed in 180 locations, with 80 of them would have been opened in the last three years.

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Less than three months later,Restaurant Business Reported on Friday that the brand has responded to their goal for the year. The recent opening of the chicken salad 200th location of the chicken salad gives the chain a range of 17 states of its basin at the House of Atlanta to the Grand Fort Lauderdale and the Washington region, DC, as far away From the North than Illinois and West Texas and Oklahoma.

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And, at a time when many restaurants have had trouble with pandemic challenges, the chicken salad chick really reports that the average sales of its restaurants are up 50% since last year - a record of the Mark.

Reflect on growth, the CEO Scott Deviney said: "It's so difficult to develop a very small number of a brand to a greater number." Deviney also noted that "franchise statistics are so stacked against you to reach 100 units", adding: "Whenever we can hit a new step, that means we do something that these companies can reach. "

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What is the secret recipe for the monstrous success of Dainty Chick? It seems like women. TheirBrand History The founding states Stacy Brown were a mother at home when she realized: "Everyone has the idea of ​​the perfect chicken salad is completely different!"Brown says that the notion has inspired the concept of restaurant.

The site also explains that each of the brand's chicken salad flavor names are inspired by a woman in Brown's life. And, Chicken Salad's offerings seem to be a clear call for a hungry audience for a relatively light tariff and a range of flavors - from Spicy and Savory to Sweet - who can enjoy any palace.

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